Shiseido Company, Limited (4911) Stock Price

Shiseido's primary business involves the sale of cosmetics, cosmetic tools, beauty supplements, and pharmaceuticals. The company also conducts research and provides services related to these business areas. The Shiseido Group comprises 71 subsidiaries and 3 affiliated companies.

In Japan, Shiseido operates a cosmetics business selling cosmetics and cosmetic tools, and a healthcare business handling over-the-counter pharmaceuticals. Key companies include Shiseido Japan and Shiseido Beauty Salon.

In China, the company manufactures and sells cosmetics and cosmetic tools. Principal companies include Shiseido (China) Investment Limited and Shiseido Liyuan Cosmetics Limited.

In the Asia Pacific region, Shiseido manufactures and sells cosmetics and cosmetic tools. Major companies include Shiseido Asia Pacific Pte. Ltd. and Shiseido Taiwan Co., Ltd.

In the Americas, the company manufactures and sells cosmetics and cosmetic tools. Key companies include Shiseido Americas Corp. and Shiseido America Inc.

In Europe, Shiseido manufactures and sells cosmetics and cosmetic tools. Principal companies include Shiseido Europe S.A. and Shiseido International France S.A.S.

The Travel Retail business sells cosmetics and cosmetic tools. Shiseido Travel Retail Asia Pacific Pte. Ltd. is the primary company in this segment.

Other business operations include the sale of cosmetics and cosmetic tools, beauty supplement sales, manufacturing operations, and food and beverage services. Key companies include The Ginza, Ipsa, and Shiseido Parlour.

Shiseido formulated its medium-term management strategy "SHIFT 2025 and Beyond" in 2023. This strategy focuses on the three-year period from 2023 to 2025, strengthening investment in three priority areas—brands, innovation, and human capital—to pursue medium to long-term growth.

Furthermore, in 2024, Shiseido formulated the "Action Plan 2025-2026" and entered a phase of accelerating structural reforms to respond to rapid changes in the external environment. This plan aims to improve profitability and rebuild the foundation for sustainable growth.

The "Action Plan 2025-2026" prioritizes three key initiatives: strengthening brand equity foundations, establishing a high-profit structure, and advancing business management sophistication. Through these concrete measures, Shiseido aims to achieve stable profit expansion even in a rapidly changing market.