(E04397) Stock Price

Aomori Broadcasting is a regional broadcasting company based in Aomori Prefecture that operates radio and television broadcasting as its core business. The company operates as a primary broadcaster under the Broadcasting Law, equipped with broadcasting facilities in compliance with the Radio Law. As an affiliated station of the Japan Television Network, it balances nationwide program distribution with locally-focused program production.

The company's primary revenue source is the sale of broadcast airtime through advertising from corporations. It provides radio and television broadcast slots to local and national companies, generating advertising income. The company also produces and sells broadcast programs, serving as a regional information hub while maintaining a stable revenue structure.

The company's operations are organized into two segments: "Broadcasting Business" and "Other Business." The Broadcasting Business handles radio and television airtime sales and program production and sales, while Other Business provides regional event planning and operation as well as internet-related services. Through this diversified business approach, the company delivers comprehensive services as a regional media enterprise.

Aomori Broadcasting is pursuing a growth strategy centered on community-focused broadcasting operations. The company has established three management principles: "Developing People and Creating Content," "Health-Conscious Management and Workplace Environment Improvement," and "Strengthening News and Production Capabilities." These principles aim to earn the trust of local residents and contribute to the regional economy. The company has designated "Building a Broadcasting Hub to Protect Residents' Lives" as a priority initiative, actively investing in equipment to strengthen its information distribution systems during disasters.

The company's differentiation strategy focuses on improving its ability to produce locally-specialized content. It is enhancing the quality of information programming for residents and expanding regional news coverage to strengthen its identity as a local media outlet. On the sales side, the company is shifting from traditional spot advertising to proposal-based and project-based sales approaches, strengthening its revenue foundation by providing solutions that directly enhance the value of local businesses.

As a new revenue source, the company is focusing on expanding internet-related operations. In addition to traditional radio and television broadcasting, it is fully launching digital distribution services including live news streaming and content delivery. This initiative is positioned as a strategic investment to capture new growth opportunities for regional broadcasters, as the internet advertising market expands 9.6% year-over-year to 3.6517 trillion yen.

Regarding technological innovation, the company is working to unlock the region's potential through industry-academia-government-finance collaboration. In response to structural changes such as population decline and media diversification, the company aims to build new business models by developing diverse projects and initiatives that contribute to regional cultural promotion and economic development. This approach ensures sustainable growth even as the terrestrial television advertising market remains steady, growing 1.6% year-over-year to 1.6351 trillion yen.