Iwate Broadcasting Co.,Ltd. (E04385) Stock Price

**Business Overview of IBC Iwate Broadcasting**

IBC Iwate Broadcasting is a private broadcasting company based in Iwate Prefecture, with television and radio broadcasting as its core business. The company provides information and entertainment content to Iwate residents through community-focused broadcasting services. In addition to broadcasting, the group operates advertising agency and staffing services, pursuing diversified business operations centered on media business.

The company's primary customers are businesses and local government bodies in Iwate Prefecture, with television and radio advertising time sales serving as the main revenue source. The company supports promotional activities for local businesses and public relations activities for municipalities through advertising services, building strong ties with the local economy. The company also engages in program production and event planning, seeking to expand revenue opportunities through community engagement.

Business segments are divided into broadcasting, advertising agency, and other operations. As a group company, subsidiary IBC Development Center handles advertising agency services, music tape sales, and parking lot management. Related companies provide staffing services and computer software development. Through this diverse business portfolio, the company aims to build a business model that responds to changes in the broadcasting industry.

IBC Iwate Broadcasting aims to transform into a comprehensive media company amid rapidly changing media environments. Building on its traditional television and radio broadcasting operations, the company is advancing organizational reforms to develop content for internet distribution and monetize its digital business. In fiscal year 86, the company prioritizes achieving profitability through fundamental management improvements, working to transform into a profit-generating organization through program production and scheduling reviews and operational efficiency initiatives.

The company's priority investment areas focus on digital transformation and content strengthening. To respond to the proliferation of smartphones and social media, as well as the rise of diverse video streaming services, the company has established a new specialized organization to drive cross-functional digital strategy. The company is also actively engaged in news distribution via the internet, building an integrated information delivery system that combines traditional broadcast media with digital media. On the content side, the company launched a new program "Kin YO! Kawara BAN" in April to expand advertising revenue by capturing Friday evening viewers.

In new market development, the company is pursuing strategies that address regional issues while considering nationwide expansion. Beyond providing information within Iwate Prefecture, the company aims to promote the appeal of Iwate to national and global audiences, contributing to the exchange of people and goods while creating new revenue opportunities. While fulfilling its social mission of supporting post-Great East Japan Earthquake recovery, the company is also focusing on content production that contributes to regional economic revitalization, expanding its business scope through these initiatives.

In responding to technological innovation, the company is focusing on multimedia compatibility and diversified content distribution. Through strengthening its rapid and accurate disaster information delivery system, the company fulfills its public role in protecting the lives and property of Iwate residents while expanding viewer touchpoints through cutting-edge distribution technology. The company aims to evolve from a traditional broadcaster into a comprehensive regional information platform through providing detailed lifestyle information using digital technology and reporting on multifaceted regional issues.