(9258) Stock Price

CS-C operates services that support digital transformation (DX) and business growth for local businesses, centered on "C-mo," a SaaS-based marketing tool, and "C-mo Pro," which combines consulting and business process outsourcing (BPO). Through marketing initiatives such as ad management and social media support, the company contributes to increasing foot traffic and improving sales at retail locations.

The company's primary customers are local businesses including restaurants, beauty and treatment salons, and inns and hotels. Revenue is generated through recurring SaaS subscription fees, consulting and BPO service fees, and ad management commissions. Revenue and service improvements are also supported by sales from physical retail operations run by the company's subsidiaries, as well as operational expertise gained from these stores.

The business is organized into three divisions: "Local Business DX," "Physical Retail," and "Other." In the Local Business DX division, the company supports customer digital transformation centered on C-mo and C-mo Pro. The company leverages resources such as multi-store expansion capabilities, talent recruitment and development, and financing through its physical retail operations to expand quickly, and feeds practical insights back into the DX business, creating a mechanism for mutual growth between both operations.

The company aims to drive growth in local business digitalization through its core offerings: "C-mo," a SaaS-based integrated marketing tool, and "C-mo Pro," which combines consulting and outsourcing services. While prioritizing revenue as a key management metric, the company is focused on improving operating profit and operating margin. It has set recurring revenue from "C-mo" and "C-mo Pro" as its primary KPI to secure stable earnings and pursue sustainable growth. The domestic target market is estimated to exceed 1.2 million establishments across the gourmet, beauty, and travel sectors alone, and the company aims to expand market share by capturing this large customer base.

Priority investment areas are product feature enhancement and improved customer responsiveness. Specifically, the company will continuously improve "C-mo" functionality and strengthen support and customer success training to enhance responsiveness, while advancing technical and service training for consultants to elevate "C-mo Pro" service quality. On the sales front, the company plans to improve sales efficiency through direct sales channel development and alliance expansion, while driving new customer acquisition and recruitment strength through event participation and web/digital advertising.

For new market development and business expansion, the company is expanding services into industries beyond its existing gourmet, beauty, and travel focus, while developing new solutions outside the marketing domain. Its consolidated subsidiary, CS-R Inc., will accelerate physical store expansion by leveraging resources in multi-store operations, talent development, and fundraising, while feeding operational insights back into the DX business to create mutual complementarity. The company is also pursuing global expansion through restaurant openings overseas and establishing marketing methods tailored to local needs.

On the technology front, the company prioritizes investment in system security and stable operations. This includes establishing security management systems, strengthening server infrastructure and load balancing for system stability, while reducing service delivery costs through data utilization and automation. Through these efforts in both feature enhancement and operational infrastructure, the company aims to increase added value and achieve expanded recurring revenue and strong profitability.