(9238) Stock Price

Value Creation operates two main business segments: "Marketing DX" and "Real Estate DX." The Marketing DX segment provides expertise to help companies solve customer acquisition challenges in the web domain, with a particular focus on supporting legacy industries.

Specifically, the company supports customer acquisition to client websites primarily through performance-based advertising, including search ads, display ads, and in-feed ads. By monitoring ad performance in real-time and optimizing campaigns, the company builds strong client relationships and has achieved a contract renewal rate of approximately 97%.

The Real Estate DX segment operates proprietary media platforms including "Kaitai no Madoguchi," "Kaitai Agent," and "Gaikabe Tosou Agent." These services provide platforms that match demolition contractors with users, enabling end-to-end online transactions from cost estimation comparison through post-demolition land sales.

This segment employs a reverse auction format, allowing demolition contractors to submit competitive bids below competitors' prices. This enables users to easily obtain the lowest cost estimates while allowing contractors to efficiently manage customer interactions. The company also generates revenue through referral fees by introducing real estate information via partner real estate companies.

Value Creation's corporate mission is to "create a company that enhances employee and customer satisfaction, making Japan and the world better." The company provides multifaceted solutions based on its Marketing DX business, aiming to maximize client corporate value and profitability. In particular, it leverages web marketing and promotional techniques to deliver tailored services to client companies.

The company's growth strategy focuses on sustained expansion of its Marketing DX business and further development of its Real Estate DX business. Since 2020, it has launched services such as "Kaitai no Madoguchi" (Demolition Inquiry Window), and from 2024, "Kaitai Agent" and "Exterior Painting Agent," advancing media expansion in new DX domains. Through these initiatives, the company aims to build media platforms that benefit both clients and users.

Against the backdrop of growth in Japan's domestic internet advertising market, Value Creation is strengthening its management foundation through sustained growth of its core business. The company aims to stabilize its revenue base and expand business scale through improved service quality and expanded client base. Additionally, by prioritizing the development and retention of talented personnel and promoting organizational vitality, the company seeks sustained expansion of business earnings.

In the Real Estate DX business, with an eye toward market expansion in the demolition sector, the company is strengthening operations leveraging marketing expertise and user support through demolition-specialized concierge services. This builds trust between users and demolition contractors, targeting cross-selling in land-related domains. By establishing coordination frameworks with national and local governments and responding to increased demolition demand, the company aims to expand revenue.