ZOJIRUSHI CORPORATION【JP:7965】Stock Price

**About Zojirushi's Business**

Zojirushi is an established manufacturer engaged in the production and sales of household electrical appliances, centered on vacuum bottles and rice cookers. The company operates broadly across both the domestic Japanese market and overseas markets, with cooking appliances, living room products, and household appliances as its core business segments.

The company's customer base consists primarily of general consumers, with products distributed through retail channels such as electronics retailers and home centers. The revenue structure is dominated by the household products business, while other business segments play a limited role. The company has established sales bases both domestically and internationally, actively expanding operations in overseas markets including the United States, China, Taiwan, Southeast Asia, and South Korea.

Business segments are organized by product category: cooking appliances include rice cookers and home bakeries; living room products include vacuum bottles and pots; and household appliances include air purifiers and dehumidifiers. The Zojirushi Group has built an integrated system covering manufacturing, sales, logistics, and after-sales service. The company pursues cost efficiency by combining domestic production at Zojirushi Factory Japan with production at overseas facilities.

Zojirushi is developing a new medium-term management plan called "BEYOND" targeting consolidated net sales of 100 billion yen, operating profit of 9 billion yen (profit margin of 9.0%), and ROE of 8.0% by 2028. Under the basic policy of "deepening its home appliance brand and evolving into a solutions brand for food and lifestyle," the company is transforming from a traditional home appliance manufacturer into a business specialized in solving consumer challenges. In the previous plan "SHIFT," the company exceeded its sales target of 90 billion yen by achieving 91.1 billion yen, and recorded operating profit of 7.4 billion yen, surpassing its target and establishing a solid growth foundation.

The company's priority investment areas focus on "high growth in core domains and development of new markets," with emphasis on global expansion of its rice cooker brand and expansion of its microwave oven business. The rice cooker "Enbu-Taki" and microwave oven "EVERINO" are positioned as core products, with the aim of improving profitability through higher value-added features and appropriate pricing. The company is also actively pursuing re-growth of its living goods business based on vacuum bottle technology and expansion into new areas such as food service, seeking to expand its business scope beyond existing frameworks.

In overseas markets, the company is strengthening its direct trading system through measures such as establishing a new South Korea branch, with particular focus on enhanced marketing in key overseas regions. The company is building sales systems to respond to e-commerce growth in overseas markets and is simultaneously optimizing its global production system. In the domestic market, the company is improving the precision of its marketing strategy through digitalization, enabling effective customer engagement based on data.

In technology innovation, the company has identified "strengthening human resources and organizational resilience supported by DX" as a key strategy. The company has completed the introduction of generative AI and full cloud migration of internal systems, achieving operational efficiency and improved business continuity. Through human capital management initiatives, the company is strengthening talent development and acquisition necessary to achieve management targets, and is building an organizational foundation supporting sustainable growth through productivity improvement and enhanced competitiveness via DX.