(7944) Stock Price

Roland is a company specializing in the development, manufacturing, and sales of electronic musical instruments. It provides a wide range of products worldwide, including electronic pianos, drums, synthesizers, and guitar-related equipment. Since its establishment in 1972, the company has conducted research and development in line with advances in electronics technology, establishing itself as a global brand in the electronic musical instruments sector. In recent years, it has also expanded into video-related equipment by pursuing the integration of "sound" and "video."

The company's revenue structure is highly internationalized, with 91% of total revenue generated from overseas markets. Its primary customers are music enthusiasts and professionals worldwide. In addition to stable markets in North America and Europe, the company is focusing on expansion into rapidly growing emerging markets. On the manufacturing side, the company operates a flexible system based primarily on overseas production, utilizing both in-house factories and outsourced manufacturing depending on product characteristics.

The company group operates as a single segment focused on electronic musical instruments, with headquarters handling planning and research and development, and a major factory in Malaysia producing key products such as electronic pianos and electronic drums. For sales, the company operates through nine sales subsidiaries—four in the Americas, three in Europe, and two in Asia and Oceania—conducting sales activities tailored to regional market characteristics and forming a global business network.

Roland has announced an ambitious growth strategy in its new medium-term management plan covering 2026 to 2028, targeting an increase in revenue from the current 10.09 billion yen to 12 billion yen, and operating profit from 9.4 billion yen to 14.4 billion yen. Under its vision to "create new music lifestyles and culture together with next-generation users and pioneer the future of music," the company aims for annual revenue growth of 5.9% and operating profit growth of 15.2%, while planning to significantly improve ROE from the current 5.0% to 20%.

In priority investment areas, the company is focusing on developing innovative electronic musical instruments equipped with AI and IoT technology, centered on its "Direct Connect" strategy. Through the rollout of "Connected Instruments" with Wi-Fi connectivity as standard, Roland will provide a new customer experience that integrates instruments, software, and cloud services. The company is also strengthening direct customer engagement through expanded Roland Store locations and direct e-commerce channels, while building a sustainable revenue base through its "Roland Cloud" service.

In new market development, Roland is intensifying outreach to vast potential customers in advanced markets—those who have stopped playing instruments and those interested in playing—while accelerating emerging market growth through expansion in China's hobby market and strengthened sales in India, Latin America, and the Middle East. Leveraging rising purchasing power among the growing middle class as per capita GDP increases, the company is expanding market share through the introduction of locally tailored models and development of new distribution channels.

In technological innovation, Roland is actively promoting the digitalization of acoustic instruments as a long-term trend, expanding its electronic wind instrument lineup beyond traditional electronic pianos and drums, and advancing digitalization in unexplored categories. The company is also actively pursuing alliances, joint research and development, and cross-industry collaborations to develop innovative technologies and expand new products and services that deliver cutting-edge customer experiences, aiming to establish sustained competitive advantage.