TOMY COMPANY,LTD. (7867) Stock Price

Takara Tomy consists of Takara Tomy Co., Ltd., 35 subsidiaries, and 3 affiliated companies. The company's primary business is the planning, manufacturing, and sales of toys and entertainment-related products. Within Japan, major operations are handled by Takara Tomy, Tommy Tech, Takara Tomy Arts, and Tatsunoko Pro.

In the Japanese market, Takara Tomy Marketing, Kiddyland, Takara Tomy Field Tech, and Penny manage sales operations. Additionally, Takara Tomy Ibis provides shared services and real estate leasing. These operations establish a robust domestic sales network.

In the Americas region, TOMY Corporation and TOMY International, Inc. handle planning, manufacturing, and sales. TOMY Canada Limited and TOMY Shop, Inc. manage sales operations, strengthening the company's presence in the North American market.

In Europe, TOMY Europe (Holdings) Limited handles planning, manufacturing, and sales, while TOMY UK Co., Ltd., TOMY France SARL, and TOMY Deutschland GmbH manage sales operations. This structure supports the company's expansion in the European market.

In the Oceania region, TOMY Australia Pty Ltd. manages sales operations. This ensures product supply to the Oceania market and meets regional customer needs.

In the Asia region, TOMY (Hong Kong) Ltd. and TOMY (Shenzhen) Ltd. handle development, design, and production. TOMY (Shanghai) Ltd. and T-ARTS Korea Co., Ltd. manage sales operations, supporting the company's business expansion in the Asian market.

Takara Tomy is advancing a medium- to long-term management strategy with 2030 as its target year. The strategy aims to achieve net sales of 300 billion yen and an operating profit margin of 10%, while maintaining a return on equity (ROE) of 11% or higher. A key priority is realizing sustained improvement in shareholder value and stable profit returns.

As a growth strategy, the company is expanding along two axes: age and geography. On the age axis, Takara Tomy is leveraging long-selling brands such as Tomica and Plarail to develop adult-oriented product lines. The company is also strengthening its approach to diverse age groups through brands including Beyblade and Duel Masters.

For geographic expansion, the company is focusing on Asia and the Americas and Oceania as key markets, deploying region-appropriate brands in each area. In China, Takara Tomy is advancing penetration of the Tomica brand, while in North America it is strengthening offerings of Beyblade X and character products. This approach expands business opportunities across regions.

To enhance brand value, Takara Tomy is developing Takara Tomy Planet, a next-generation toy and play park. By leveraging digital technology to expand brand worlds, the company aims to build fan communities. The company is also focusing on expanding non-toy revenue through licensing and event businesses.

Digital technology utilization is a key element of the strategy. Takara Tomy is optimizing marketing initiatives through smartphone applications, direct-to-consumer sales channels, and social media. This strengthens customer touchpoints and increases brand awareness.

As a corporate strategy, the company maintains financial soundness while prioritizing shareholder returns. Through dividends and share buybacks, Takara Tomy pursues maximization of shareholder value. The company is also strengthening its human resources strategy by enhancing diversity and specialized expertise to support sustained growth.

In intellectual property strategy, Takara Tomy protects brands such as Tomica and Plarail through intellectual property rights, maintaining competitiveness domestically and internationally. This maximizes brand value and supports business growth.