AVIX,Inc. (7836) Stock Price

Abics is a fabless manufacturer that develops and sells LED display units, outsourcing manufacturing to external partners. The company creates content for display units installed in retail locations and networks them together, offering a new promotional tool that differs from traditional signage and neon signs.

Abics' business is divided into two segments: Digital Signage-related business and Value Creating business. The Digital Signage-related business handles leasing, sales, operations, and maintenance of display equipment, which it operates jointly with SS Lab. Co., Ltd. and Exsport Co., Ltd.

In the Digital Signage-related business, the company provides digital signage leasing, video distribution services, maintenance, and new promotional support services. The Information Equipment division also manufactures and sells digital signage units.

Meanwhile, the Value Creating business, operated by Digital Promotion Co., Ltd., focuses on community-based marketing. Through corporate PR, fan development, customer acquisition, branding, and content development for local governments, the company conducts marketing activities rooted in local communities.

Abix has established a unique growth strategy in the digital signage industry. The company develops integrated systems that combine hardware with software and video content, establishing itself as a value-creating enterprise. It aims for sustained growth, focusing primarily on digital signage-related operations and value-creating businesses.

The company uses ROE (return on equity) and ROA (return on assets) as key management metrics to improve capital efficiency. While the company has not disclosed a medium-term plan, it targets ROE that exceeds its cost of capital and works to build a stable management foundation. This approach aims to maximize profits for shareholders.

Abix promotes long-term contract acquisition through digital signage operations, equipment leasing, and value-creating businesses. It deploys the video distribution service "DiSi cloud" and the AI signage solution "MiRAi PORT" to generate stable revenue and create new business opportunities.

In an increasingly competitive digital signage market, Abix prioritizes achieving customer objectives. By expanding content offerings alongside hardware and providing comprehensive solutions, the company establishes competitive advantages and pursues further market expansion.

Abix is diversifying its core industries. It is shifting from the traditional pachinko hall sector to sports markets and large commercial facilities, expanding its sales channels. This approach builds a flexible customer portfolio independent of any single industry, enabling the company to respond to changing market conditions.

The company is also expanding into new business areas centered on digital signage. It is advancing AI technology integration and social media connectivity for "MiRAi PORT," strengthening its position in the digital signage industry and aiming to become the industry leader.

Productivity improvement is another key priority. The company pursues enhanced sales efficiency through digital marketing and operational streamlining via IT utilization to secure stable profits and realize sustainable growth.