(7793) Stock Price

Image Magic is a digital transformation (DX) company specializing in manufacturing solutions powered by systems. The company provides on-demand print services that allow customers to print designs on apparel and miscellaneous goods via the internet. Image Magic offers solutions to apparel manufacturers, printing companies, and other partners.

Image Magic's on-demand print service operates through two channels: direct sales and orders from partner companies. For direct sales, the company operates a flagship website called "Original Print.jp," which offers items such as T-shirts and mugs. For partner orders, the company receives orders through partner websites, applies print processing to the products, and delivers them.

Image Magic also provides On-Demand Print Solutions (ODPS), a service that offers production management systems as a cloud service and sells hardware such as printers and packaging machines. By implementing ODPS, customers can build efficient production lines in a short timeframe.

Image Magic's services are gaining attention as solutions to address overproduction and waste disposal issues in the apparel industry. By eliminating unnecessary inventory and producing only after orders are received, the company enables efficient operations. This approach has expanded partnerships with apparel manufacturers and major content holders.

Image Magic is a company that promotes digital transformation (DX) in manufacturing through IT and provides on-demand print services. The company aims to create an environment where customers can easily and conveniently manufacture products, delivering goods at fair prices with quick turnaround. It also supports factory digitalization and contributes to the expansion of the on-demand production market.

The company's growth strategy is based on made-to-order production that minimizes inventory risk, targeting waste reduction in the apparel and miscellaneous goods industries. This fulfills the SDGs principle of "responsible production" and enables sustainable service delivery. Leveraging Japan's largest-scale inkjet processing capacity, the company is expanding product categories and developing new markets.

Image Magic is also strengthening its e-commerce services. The company is advancing omnichannel (OMO) strategies with physical store expansion and actively investing in UI/UX improvements. This provides customers with convenient ordering and design environments, bridging online and offline channels.

The company is exploring new business areas while maintaining its competitive advantage in apparel inkjet printing. It is conducting R&D in adjacent fields where IT can be applied, creating synergies with existing operations and generating new market opportunities.

Image Magic is advancing IoT implementation across production lines, streamlining all processes from order to shipment. The company has equipped hardware and systems to enable high productivity without specialized skills, creating an environment that is easy to operate even for inexperienced workers.

Furthermore, Image Magic is networking its developed production management system with partner factories, aiming to establish an industry de facto standard system. This enables the OPN (On demand Print Network), which allows large-volume production with short lead times.

Through these strategies, Image Magic continues to grow as an on-demand platform operator, leveraging synergies between printing and IT. While contributing to solving social challenges, the company aims to expand internationally in the medium to long term and provide internationally competitive solutions.