【JP:7358】Stock Price

Popins operates multiple business segments and provides a wide range of services. The main business segments include "Family Care," "Educare," "Professional Services," and "Other Services."

The Family Care segment provides in-home childcare services centered on nannies and babysitters, in-home care services for seniors, and housekeeping support services. In particular, nanny services have been Popins' core business since its founding, with a system capable of 24/7 operation.

The Educare segment operates childcare and after-school facilities. The company operates diverse facilities including licensed childcare centers, certified kindergartens, corporate childcare centers, and after-school programs, meeting the varied needs of parents. The company also operates international schools and active learning schools.

The Professional Services segment provides educational training and research services. It offers domestic and international training programs to support skill development for childcare workers and education professionals. Through the Popins International Institute for Early Childhood Education, the company advances research in educare.

Other Services include staffing and recruitment, fertility prevention, and pet care. The staffing division dispatches childcare workers, the fertility prevention business provides portal sites and corporate training, and the pet care division dispatches pet sitters to support the care of pets as family members.

Through these diverse services, Popins supports working women and their families, contributing to society.

Popins has adopted a growth strategy to support working women. Specifically, the company provides seamless services tailored to different life stages, promoting women's participation in society. These services include childcare support, elder care, housekeeping assistance, infertility prevention, and pet care. Through these offerings, Popins mitigates the risk of women leaving the workforce due to major life events and contributes to building a sustainable society.

Popins aims to deliver the highest standard of educare and care services while continuously improving quality. The company has obtained ISO 9001 international quality certification and established a quality management system utilizing the PDCA cycle. Additionally, Popins provides 24/7 nanny services leveraging ICT, enhancing customer satisfaction. These efforts have earned high customer ratings and strengthened the company's competitive position in the industry.

Popins pursues portfolio management that leverages business synergies. The company positions its educare business as the foundation and family care business as the growth driver. The professional services business is designated as a development business, while new ventures in pet care and infertility prevention are being launched. This diversification strategy aims to enhance profitability and achieve sustainable growth.

Popins is advancing digital transformation to improve productivity through ICT and AI. The company has implemented QR code-based access management and digitized communication notebooks to streamline childcare operations. Additionally, Popins has introduced online childcare and AI-powered matching services to meet diverse customer needs. These initiatives support business expansion and competitive strengthening.

Popins has formulated a medium-term management plan with fiscal year 2027 as the final year, targeting sales of 35 billion yen and an operating profit margin of 10%. However, the company is reviewing the plan to address demographic shifts and changing external conditions. The strategy prioritizes family care as the growth driver while maintaining educare as the foundation to expand profits. A revised plan is scheduled for announcement in 2025.