Entrust Inc. (7191) Stock Price

Market cap
¥25.4B
P/E ratio
16.4x
Intrust provides guarantee services that protect landlords, healthcare facilities, and care centers from payment defaults while helping tenants and patients avoid needing personal guarantors.

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Business Overview

Intrust is a comprehensive guarantee service provider operating in two main business segments: the guarantee business and the solutions business. The guarantee business offers rent debt guarantees, long-term care expense guarantees, medical expense guarantees, and child support guarantees. These services reduce the risk of payment defaults in rental contracts, care facilities, and medical institutions.

In rent debt guarantee, Intrust enters into a guarantee agreement at the time of a rental contract and acts as a joint guarantor, assuming the risk of rent payment defaults. The company offers diverse products including indemnity-type guarantee products and rent payment credit service products. This allows landlords to be freed from default risk, while tenants no longer need to arrange a joint guarantor.

Long-term care expense guarantees cover the risk of unpaid facility fees at care facilities, while medical expense guarantees assume the risk of unpaid out-of-pocket hospital costs. Child support guarantees cover the risk of unpaid child support following divorce. These guarantee products provide users with peace of mind and support the operations of related facilities and institutions.

The solutions business leverages expertise developed through rent debt guarantee services to offer C&O services, Doc-on services, and insurance desk services. C&O services handle application intake, screening, and debt management support. Doc-on services provide SMS-based notifications and payment functions. Insurance desk services undertake insurance solicitation operations for real estate management companies to improve operational efficiency.

Management Policy

Intrust is a comprehensive guarantee service provider that operates under the management principle of delivering three core values to customers: "joy," "peace of mind," and "trust." Through its guarantee business and solutions business, the company aims to establish guarantee services as essential social infrastructure. In its medium-term management plan formulated in May 2024, Intrust has set key performance indicators including sales revenue and operating profit to enhance corporate value.

Intrust's growth strategy is built on two fundamental pillars: "sales growth" and "growth-enabling investments." Specifically, the company is expanding new client relationships in rental guarantee services and broadening its guarantee offerings. It is also strengthening sales activities to capitalize on market growth in medical expense guarantees and long-term care expense guarantees. Additionally, Intrust pursues active M&A investments, having made Premier Life Corporation a subsidiary in April 2023 and Raccoon Rent Corporation a subsidiary in November 2024.

In its solutions business, Intrust is advancing digital transformation in rental guarantee-related outsourcing services to improve efficiency and quality. The company is actively proposing services with financial institutions in mind, aiming to expand revenue. Furthermore, through its insurance desk service, Intrust is developing bundled products combining micro insurance and rental guarantee services to acquire new clients.

Talent recruitment and development are also key strategic priorities. Intrust maintains a balanced approach to hiring mid-career professionals and new graduates, fostering an environment where all employees can take on new challenges. The company is expanding its training programs to strengthen organizational capability and develop talent that contributes to corporate growth.

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