【JP:7095】Stock Price

Macbee Planet operates in the performance-based marketing market, centered on LTV (Lifetime Value) marketing, under the vision of "becoming a world-leading company through innovative marketing." The company provides data analytics platforms and web hospitality tools to businesses seeking to boost sales, acquire customers, and increase brand awareness through the internet.

Specifically, the company uses its data analytics platform to forecast LTV and offers new customer acquisition support on a performance-based fee model. It manages web advertising across multiple media channels in a unified manner, selecting appropriate advertising placements that align with clients' marketing objectives. This increases traffic to landing pages and supports clients' marketing strategy development and operational execution.

Additionally, through data analytics and machine learning using web hospitality tools, the company predicts consumer behavior patterns and implements marketing that drives results. Under the performance-based model, the company receives compensation tied to results; under the subscription model, it receives fixed fees from clients, while continuously working to improve performance outcomes.

The company also provides churn reduction chatbots and other tools designed to minimize customer cancellations. Through these services, Macbee Planet works to improve LTV. Leveraging its proprietary data platform and AI technology, the company also offers consulting services to help clients solve their marketing challenges.

Macbee Planet has adopted a vision to become a world-leading company through innovative marketing. The company aims to leverage technology to provide new solutions to marketing challenges and address various marketing issues in society.

The company prioritizes improving revenue and operating profit, using sustainable growth as a key management indicator. Against the backdrop of expanding internet-related markets, the company is strengthening its management foundation through reinforcement of core businesses and developing an organizational culture that can flexibly adapt to change.

As a growth strategy, the company aims to become a leading company in the performance-based marketing market, with LTV marketing as its core pillar. The company is advancing efficient management and automating data analysis, while continuing to develop new products and improve existing ones.

To reduce dependence on specific products or clients, the company is expanding its customer base and diversifying target products. The company is expanding subscription-based service offerings to stabilize its revenue foundation.

Additionally, the company is focusing on strengthening credit management systems and cultivating and securing talented personnel. By strengthening collaboration between administrative and sales divisions and enhancing monitoring of business partners, the company is reinforcing accounts receivable management.