Feedforce Group Inc.【JP:7068】Stock Price

FeedForce Group supports companies in the digital marketing and e-commerce sectors by delivering corporate information to the right users through managed advertising services, data feed management, ID linking technologies, and other solutions that address business challenges and improve productivity. The company's core offerings are managed advertising services and a SaaS platform that helps companies optimize product data for various media channels.

The company serves a diverse customer base ranging from large enterprises to small and mid-sized e-commerce operators, and conducts business with both advertisers and advertising agencies. Revenue primarily comes from fees for managed advertising services, SaaS subscription income, and project-based revenue from implementation and development support services such as Shopify integration.

The business is organized into three segments: Professional Services, SaaS, and DX. The Professional Services segment provides outsourced advertising management and data feed services. The SaaS segment offers tools including dfplus.io, EC Booster, and Social PLUS. The DX segment supports e-commerce operational efficiency through Shopify implementation support and automation services for inventory and shipping management, such as Omni-Hub and Shippinno.

The company pursues medium-term growth with the mission to "enrich the way people work," focusing on B2B digital marketing and e-commerce support. Specifically, it targets revenue of 8 billion yen, operating profit of 3 billion yen, and ROE exceeding 30% by May 2028, with service usage cases serving as key progress indicators. In the fiscal year ended May 2025, the company achieved revenue of 4.37 billion yen and operating profit of 1.59 billion yen, falling short of targets, yet maintained a strong ROE of 33.4% through shareholder returns. The company is pursuing a strategy that balances profitability and growth to achieve its numerical targets.

The company prioritizes investment across three areas: Professional Services, which handles managed advertising and consulting; SaaS offerings that provide product data optimization and message delivery on a subscription basis; and DX services centered on Shopify-based site construction and operational efficiency. Its competitive advantage lies in integrating expertise gained from agency operations into SaaS functionality, delivering comprehensive one-stop support combining tailored solutions with tools for enterprises. Specific initiatives include consolidating Shopify-related operations under Rewyai in 2025, expanding product and service offerings through the App Unity alliance and the acquisition of subsidiaries including Shippino and Fracta.

The company plans to accelerate new market development and business expansion through partnerships and M&A. It aims to capture high market share by deploying specialized solutions in retail and human resources, while promoting widespread adoption among SMBs through Shopify apps and collaborative models. Service usage cases continue to grow across offerings—for example, dfplus.io increased from 175 cases in 2021 to 414 in 2025, Social PLUS from 309 to 467, and Shopify apps from 532 in 2022 to 650 in 2025. The company positions this expansion as a primary driver of business growth.

The company also invests in technological innovation to address the post-cookie era and advances in generative AI, developing ID-linking solutions and AI-powered services. Specific measures include establishing a unified data platform for cross-functional customer data utilization and advancing feature development and automation incorporating generative AI. Additionally, the company strengthens offshore development capabilities by establishing a development center in Vietnam and focuses on recruiting and developing talented engineers. Through these technology investments, the company aims to enhance long-term competitive advantage.