- JP-listed companies
- SEGA SAMMY HOLDINGS INC.
SEGA SAMMY HOLDINGS INC. (6460) Stock Price
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Business Overview
Sega Sammy Holdings operates three main business segments: Entertainment Content, Gaming Machines, and Gaming. These divisions provide a diverse range of services and products both domestically and internationally.
The Entertainment Content segment develops and sells consumer games including full games and Free-to-Play (F2P) titles, as well as amusement arcade equipment. It also handles the planning, production, and distribution of animated films, along with toy development, manufacturing, and sales. Domestic operations involve companies such as Sega Corporation and Atlus, while international operations include Sega of America, Inc. and Rovio Entertainment Corporation.
The Gaming Machines segment develops, manufactures, and sells pachinko and pachislot machines. Key subsidiaries in this field include Sammy Corporation and Rodeo Corporation, which primarily focus on the domestic market.
The Gaming segment operates online gaming-related businesses and integrated resorts overseas, and develops and manufactures gaming equipment. Domestically, Sega Sammy Creation Corporation leads operations, while internationally, companies such as PARADISE SEGASAMMY Co., Ltd. conduct business.
Management Policy
Sega Sammy Holdings aims to maximize corporate value by operating three business segments: Entertainment Content, Gaming Machines, and iGaming. Through these businesses, the company provides a wide range of products and services to diverse generations worldwide.
The company has established a long-term vision toward 2030 with the mission to "continuously create inspiring experiences" and aims to bring color to society. In a rapidly changing era, the company seeks to fulfill its role as a "Game Changer" by continuing to innovate.
Under the mid-term management plan slogan "WELCOME TO THE NEXT LEVEL!", the company targets adjusted EBITDA exceeding 230 billion yen and ROE exceeding 10% for the period from 2025 to 2027. Priority growth investment areas include the consumer segment of the Entertainment Content business and the iGaming business.
In the Entertainment Content business, the company is strengthening its offerings beyond games to include film and merchandise through licensing, while advancing global expansion. The company is particularly focused on GaaS deployment centered on mobile platforms and investments in Super Games.
In the Gaming Machines business, the company is establishing efficient operations and strengthening its revenue base through market share expansion and platform strategy initiatives. To address market contraction, the company is working on transforming its cost structure and increasing user numbers.
In the iGaming business, the company has completed acquisitions of Stakelogic and GAN to enter the U.S. iGaming market. This establishes the company's position as a comprehensive casino solutions provider and positions iGaming as the third pillar of growth.
Sega Sammy Holdings has established a sustainability vision based on five materiality areas, aiming to realize a sustainable society and enhance corporate value. Through this approach, the company seeks to fulfill its role as a business that continues to contribute to society.