(6238) Stock Price

Flue is a comprehensive entertainment company that operates diverse entertainment-related businesses under the corporate philosophy of "creating quality entertainment that enriches and brings happiness to people's hearts." The company primarily targets young female consumers and leverages its strong marketing capabilities and extensive character intellectual property portfolio to drive its operations.

Flue operates three business segments. First, the "World View Business" plans and sells crane game prizes and character lottery products called "Flue Lottery" that utilize character IP, as well as high-end hobby products. The company also conducts domestic and international merchandise sales with rigorous quality control standards.

Second, the "Girls Trend Business" operates print sticker machines and related services called "Pictlink." Print sticker machines are sold to amusement facilities, with marketing efforts designed to meet user needs. "Pictlink" provides a service that allows users to retrieve captured image data on their smartphones.

Third, the "Flue New Business" segment operates home video game software, anime production, and fashion direct-to-consumer (D2C) businesses. Home video game software includes titles utilizing popular character IP as well as original works. In anime production, the company serves as an executive committee member overseeing animation production. The fashion D2C business operates through its own website "Olu." and other channels.

Frue aims to be a comprehensive entertainment company that brings smiles to people around the world, with a medium-term vision extending through March 2028. To realize this vision, the company operates three business segments: the "World-Building Business," the "Girls' Trend Business," and the "Frue New Business," driving corporate growth and value enhancement.

Frue's growth strategy focuses particularly on the "World-Building Business," leveraging intellectual property from established characters, popular manga titles, and globally recognized games through product development and e-commerce sales expansion. The company also plans to accelerate business growth through expanded international operations.

The "Girls' Trend Business" aims to expand the market by promoting both the tangible and latent value of print sticker machines. This approach seeks to maximize customer lifetime value (LTV) and improve profitability.

The "Frue New Business" pursues sustained business expansion through continued strategic investment in new ventures, aiming to diversify the revenue base and achieve sustainable growth.

Frue is also strengthening its organizational capabilities by securing talented personnel. The company is reviewing compensation systems, conducting new graduate and mid-career recruitment, and promoting talent aligned with its corporate culture. Additionally, employee development programs are being implemented to foster a stronger organizational culture.

Furthermore, Frue manages foreign exchange risk through timely forward exchange contracts to mitigate the impact of currency fluctuations on procurement costs, ensuring stable business operations.