S.T.CORPORATION【JP:4951】Stock Price

Esteé is primarily engaged in the manufacturing and sales of household consumer products. The company operates across seven categories: Air Care, Pet Care, Clothing Care, Home Care, Moisture Care, Thermo Care, and Hand Care. Through these categories, the company provides products that enhance consumers' daily comfort.

In the Air Care category, the company offers deodorizing and fragrance products. Key brands include Shoshuryoku, SHALDAN, and Datsudaku Charcoal. These products are manufactured and sold by Esteé, its affiliate Esteé PRO, S.T. (Thailand), and Esteé Korea Corporation.

The Pet Care category provides cat litter products, with Nyanto mo Seiketsu Toilet as the flagship brand. This product is primarily handled by Esteé and Esteé PRO, supporting comfortable living environments for pets.

In the Clothing Care category, the company offers insect repellent products. Representative brands include Mushuda and Neo Para. These products are manufactured and sold by Esteé and Esteé PRO to protect clothing from insects.

The Home Care category includes food care and cleaning products. Key brands are Kome Touban and Senjouyoku. These are handled by Esteé, Esteé PRO, S.T. (Thailand), and Nihon Kaori Kenkyujo, helping maintain household cleanliness.

In the Moisture Care category, the company provides dehumidifying products. Dry Pet and Binchotan Dry Pet are representative brands. These are primarily handled by Esteé and Esteé PRO to remove excess moisture.

The Thermo Care category offers heat packs, with Onpacks as the flagship product. Esteé, Esteé PRO, and Esteé Mycol manufacture and sell these products for warmth during cold seasons.

In the Hand Care category, the company provides gloves. Family and Model Glove are representative brands. These are handled by Esteé, Esteé PRO, S.T. (Thailand), Family Glove (Taiwan), and Esteé Korea Corporation for hand protection.

Esteé's management philosophy is rooted in service to society and trust, with a commitment to providing customers with reliable products and services. Based on the purpose established last year—"Touching hearts with ideas that turn fleeting moments into smiles"—the company pursues speed-driven management that responds to customer needs quickly and carefully, aiming to create smiling, fulfilling lives for people worldwide.

Esteé has formulated the medium- to long-term management strategy "SMILE Plan" to contribute to sustainable social challenges while driving business growth. The plan establishes a 10-year vision of transforming "from a daily essentials manufacturer to a wellness company," with growth themes centered on "fragrance × wellness × global." This approach aims to create value that earns customer support.

The medium-term management plan "SMILE 2027," which began in April 2024, identifies three growth pillars: expanding and evolving existing businesses, strengthening B2B and overseas channels, and creating new businesses. These initiatives will secure resources for future investments and strengthen the foundation supporting sustainable growth. The company targets ROE of 8% or higher by March 2027, aiming to maximize corporate value.

Esteé is expanding its competitive foundation in global markets and restructuring its business portfolio to secure profitability and support sustained growth. Although the first year of the medium-term management plan "SMILE 2027" fell short of targets, the company is implementing additional measures and new initiatives to achieve its goals by March 2027. This will realize sustainable growth across both corporate management and environmental stewardship.