BASE, INC. (4477) Stock Price

BASE operates under the mission "Payment to the People, Power to the People." The company provides online shop creation services, shopping services for buyers, online payment services, fundraising services, and cross-border e-commerce services. BASE offers the online shop creation service "BASE" and the buyer-focused shopping service "Pay ID," while providing the fundraising service "YELL BANK" for shop owners.

PAY Inc., a BASE subsidiary, provides the online payment service "PAY.JP," which enables easy implementation of credit card payments and is designed for individual and corporate developers. want.jp Inc., which became a subsidiary in August 2024, provides cross-border e-commerce services that help Japanese e-commerce operators access local sales networks worldwide.

BASE's online shop creation service "BASE" allows users to build visually appealing online shops without specialized technical knowledge. The service features a proprietary payment system called "BASE Easy Payment," offering one-stop solutions from shop opening to payment implementation. This simplifies online shop establishment and operations.

BASE offers both free and paid monthly plans. High-growth shops can reduce operating costs by using paid plans. The "BASE Apps" extension feature enables shops to easily expand their functionality, supporting diverse needs as shops grow.

Pay ID is a buyer-focused shopping service available across all shops opened on BASE. Through ID payment functionality and a mobile app, it simplifies online purchases and supports relationship building between shops and buyers, enhancing the shopping experience and delivering added value.

PAY.JP is an online payment service that enables easy credit card payment implementation for web services and online shops. It features a simple pricing structure, easy integration, and high security standards, facilitating payment adoption and supporting economic activity.

YELL BANK provides business funding to BASE shop owners by purchasing future receivables. This supports shop growth and creates fundraising opportunities. Since June 2024, the company has expanded similar services to PAY.JP merchant partners.

The want.jp business provides cross-border e-commerce services that help Japanese e-commerce operators access local sales networks worldwide. By building data-driven global supply chains and offering proprietary pricing and logistics functions, it supports Japanese e-commerce operators seeking to strengthen overseas sales.

BASE's mission is "Payment to the People, Power to the People." The company aims to support individuals, small teams, and startup companies. Specifically, BASE operates a shop creation service called "BASE," a shopping service for consumers called "Pay ID," an online payment service called "PAY.JP," a fundraising service called "YELL BANK," and cross-border e-commerce services.

BASE's growth strategy prioritizes expanding existing products and creating synergies, while pursuing discontinuous growth through active M&A and partnerships. In particular, the BASE business strengthens its revenue foundation by simultaneously growing GMV (gross merchandise value) and improving take rates.

"BASE" pursues long-term growth through the introduction of monthly subscription plans and promotion of new shop openings. Additionally, by expanding "Pay ID" features, the company is advancing monetization of its shopping app and aiming to improve take rates. Furthermore, through joint development with want.jp, BASE is strengthening its cross-border e-commerce capabilities.

In the "PAY.JP" business, BASE provides developer-friendly products while optimizing pricing structures and improving cost ratios. This aims to achieve strong GMV growth and higher gross profit margins. Additionally, the company is expanding the "YELL BANK" service to merchants using "PAY.JP," broadening fundraising opportunities.

Through the acquisition of E-Store Inc., BASE aims to create synergies and improve take rates. This enables the group to maximize value creation and achieve discontinuous growth.