(4370) Stock Price

Mobilus provides cloud-based software (SaaS) designed to improve efficiency and quality in customer service operations for contact centers, along with professional services including implementation support, data construction, and customization. The company combines AI-powered automated responses and operator support features to reduce operational workload at the frontline.

The company serves a wide range of industries, with major customers including megabanks, large manufacturers, infrastructure companies such as utilities, and local governments. Revenue is primarily generated through monthly and annual subscription fees, supplemented by professional services such as customization, training, and training data creation at implementation, as well as resale and OEM supply through partners.

The product portfolio consists of three main categories: the "Mobi Series" for diversifying inquiry channels, the "MooA" line for AI-assisted operator support, and an AI agent suite targeting consumer automation from inquiry to transaction completion (provided through a subsidiary). The company combines security features, KPI monitoring, and implementation consulting to balance stable revenue from existing operations with investment in future growth.

The company is positioning subscription-based recurring revenue as the core driver of growth, targeting continuous revenue increases through key metrics including ARR (annualized recurring revenue), subscription sales, contract count, average revenue per contract, and churn rate. Recently, ARR has grown to approximately 1.42 billion yen, subscription sales have expanded to approximately 1.36 billion yen, and now represent 74% of total sales. The company is pursuing a dual strategy: securing large flagship deals to increase average contract value while expanding contract volume through horizontal market penetration. It is strengthening its sales organization, reinforcing distributor and OEM channels, and enhancing customer success initiatives to reduce churn rates, which have declined to 0.63% in the most recent quarter.

Priority investment areas are a SaaS platform for large-scale contact centers and supporting operational services. By co-designing features with customers, the company implements specifications tailored to large-scale operations, including monitoring, analytics, administrator support, and remote work capabilities. The AI operation support tool "MooA" reduces operational burden through high-speed, high-accuracy transcription, knowledge-based response generation, and summarization and intent extraction. The company's competitive differentiation lies in combining "system" offerings with "accompanying services," including implementation diagnostics, customization development, training, KPI analysis, AI training data creation, and prompt optimization.

For new market development and business expansion, the company is focusing on generative AI-driven automated response solutions and expansion into the customer experience domain. Specifically, it plans to strengthen generative AI integration across products including "Movibot," "Movivoice," and "maestra," expanding market share with a product portfolio covering operator support through consumer-facing automated response and process automation. Beyond direct sales, the company leverages its sales network through BPO providers, system integrators, and OEM partners (currently supplying to over 40 distributors and OEM customers including Fujitsu and Trans Cosmos), driving horizontal expansion across diverse industries including financial services, manufacturing, and local government.

Regarding technology innovation, the company is strengthening research and development in generative AI, speech recognition, and natural language processing while prioritizing R&D infrastructure and engineer development. Having already commercialized proprietary AI capabilities, the company is maintaining and enhancing product competitiveness through continuous technology adoption, engineer education, and strengthened R&D organizations. Additionally, the company is addressing information security, governance, internal audit systems, and talent acquisition and development, demonstrating a clear commitment to supporting business expansion through both technological and organizational advancement.