(3998) Stock Price

Surala Net aims to provide educational opportunities and operates as a group of two companies: Surala Net and Phantastic Inc. The company operates three business segments: e-Learning, Contract Development, and App Development.

In the e-Learning segment, the company provides ICT learning materials called "Surala" and "Surala Drill" to elementary through high school students. These materials are adaptive e-learning tools that progress alongside animated characters and support personalized learning based on individual comprehension levels.

The Contract Development segment provides contract development, maintenance, and support services for education-related content and applications. The App Development segment develops and offers educational apps in-house, utilizing gamification to enhance learning content.

Surala Net's e-Learning segment accounts for over 90% of revenue and operating profit, positioning it as the core business. The materials are compatible with PCs and tablets and are offered internationally in countries including Sri Lanka, Indonesia, Egypt, and Cambodia.

The company's services are provided to cram schools, educational institutions, and individual learners, with primary revenue sources being service usage fees and ID subscription fees. For cram schools, the company issues administrator IDs and operates a model where students access materials through student IDs.

For individual learners, Surala Coaches provide learning design support, with monthly ID subscription fees serving as the revenue source. This creates a win-win relationship that also increases revenue for partner schools. As of December 2024, the company had 2,609 schools using its services with 249,407 active user IDs.

Surala Net is guided by its corporate mission to "transform education and empower children with life skills." The company aims to provide educational opportunities and is committed to eliminating educational disparities by supporting children facing poverty and disabilities through cutting-edge technology. In particular, the company prioritizes delivering "genuine academic ability" and "confidence" to learners through ICT educational materials.

In the EdTech market, Surala Net seeks to simultaneously address social challenges and drive business growth through ICT-based educational content. With the implementation of the new national curriculum standards, there is growing demand for enhanced learning activities utilizing ICT. To meet this trend, the company is accelerating the development and provision of educational materials and advancing digital transformation initiatives in education.

As part of its growth strategy, the e-learning business provides AI-powered adaptive content covering five core subjects. In 2024, the company will release new educational materials and is collaborating with education-related companies to address diverse educational needs. Through these efforts, the company aims to enhance educational quality and meet learners' varied requirements.

Surala Net prioritizes building a rapid development structure. To keep pace with technological innovation, the company is enhancing the technical capabilities of internal development staff and recruiting talented external talent. The company is also focusing on product development leveraging big data to establish competitive advantages. These initiatives enable differentiation from competitors and support sustained growth.

Strengthening information management systems is recognized as a critical priority. Surala Net is committed to ensuring security and reinforcing information management practices, having obtained ISMS certification. The company will continue to enhance its information management framework to provide secure and reliable services. This approach builds customer trust and supports business expansion.