enish,inc. (3667) Stock Price

Enish is a company that primarily plans, develops, and provides mobile games. Its business is centered on distributing native applications through "App Store" and "Google Play." The company also provides services through mobile game platforms, with billing and payment collection delegated to platform operators.

Enish entered the domestic mobile game market in 2009 by launching its original management simulation game "Boku no Restaurant" following the opening of SNS platforms. Since then, the company has continued to provide various mobile games.

Enish's major applications include "Boku no Restaurant II" and "Gal Shop☆." "Boku no Restaurant II" is a restaurant management simulation game where players can prepare over 1,000 different dishes. "Gal Shop☆" is a simulation game where players manage an apparel shop by sourcing products from around the world.

"De:Lithe～Boukyaku no Shin'ou to Meiyaku no Tenshi～" is a dramatic cooperative online RPG depicting battles between gods and humans. "The Quintessential Quintuplets: The Five Sisters Can't Divide the Puzzle into Five" is a romantic comedy puzzle game based on the anime "The Quintessential Quintuplets."

Additionally, "Attack on Titan Brave Order" is the latest smartphone game based on the popular series "Attack on Titan." "Yuru Camp△ Tsunageru Minna no All-in-One!!" is the first online game based on the anime "Yuru Camp△."

"Doraemon Nobita's Go-Go Ride!" is an action racing game featuring "Doraemon" developed for "Roblox," a game platform offering services worldwide. "De:Lithe Last Memories" is a blockchain game with mobile game quality based on "De:Lithe～Boukyaku no Shin'ou to Meiyaku no Tenshi～."

Enish is pursuing several strategies to drive growth in the mobile gaming market. The company operates under the slogan "Link with Fun," with a mission to expand its fan base globally. It prioritizes growth in revenue and operating profit to enhance corporate value.

Enish accumulates operational expertise in mobile gaming and analyzes user behavior data to continuously improve its games. This approach aims to increase user engagement and monetization rates, which inform the planning and development of new titles. The company also focuses on maintaining revenue from browser-based titles by strengthening new features and collaborations with third-party intellectual properties.

Deploying native application games is another key strategy. Enish leverages the technical capabilities gained from browser games to deliver high-quality native applications. The company uses offshore development to control costs and reduce risk while developing new titles.

Cost control is also critical to the strategy. Enish is pursuing selective focus in its business operations, considering business transfers or service discontinuation for titles with limited revenue prospects. The company is also working to expand its product lineup, improve service quality, and recruit and develop talented personnel.

Additionally, Enish is strengthening its expansion into overseas markets, particularly pursuing localization in Asia. The company is also exploring entry into the blockchain gaming market, acquiring expertise through partnerships with relevant organizations and developing new games. Through these strategies, Enish aims to achieve sustained growth.