(335A) Stock Price

Mirairo is a company that views disabilities as social barriers and aims to remove them and convert them into value. The company operates around its digital disability handbook "Mirairo ID," which allows users to verify disability status equivalent to an official disability handbook via smartphone. It provides infrastructure and support services to help people with disabilities navigate daily life and outings without difficulty.

Its primary customers are corporations, local governments, transportation operators such as railways and bus companies, cultural facilities, and financial institutions. While Mirairo provides its ID service free to users, it generates revenue from corporations through paid services including solutions, training, advertising distribution, ticketing, and online stores. As of September 30, 2025, the company has 4,214 implementing organizations and 552,000 users, with corporate contracts, service fees, and advertising revenue as its main revenue pillars.

The business operates as a single segment called "Barrier Value Business." Main products and services include Mirairo ID and corporate solutions leveraging it (coupons, online stores, disability discount ticketing, barrier information displays for facilities, and external integrations), universal manner training and certification, and communication support including sign language interpretation and relay calling services. Building on the ID platform, the company combines various services to support corporate regulatory compliance and customer engagement improvement, pursuing growth through feature expansion and wider adoption.

The company operates under the management philosophy of "transforming barriers into value," expanding its business around the digital disability handbook "Mirairo ID." As of September 30, 2025, the platform has 4,214 partner organizations and 552,000 users, establishing a solid foundation. The company uses the number of partner organizations and users as key performance indicators. Revenue streams include corporate contracts, service fees, and advertising income. With Japan's disabled population estimated at approximately 11.64 million, the accessible products market valued at roughly 3.1 trillion yen, and global purchasing power in related sectors projected at approximately 18 trillion dollars, the company is pursuing growth driven by legal requirements for reasonable accommodations and major events.

The company prioritizes investments in product and service usability improvements and enhanced corporate solutions. Specific initiatives include refining user interfaces, adding features, establishing implementation support packages, and expanding training and consulting services. By combining Mirairo ID with coupons, ticket sales, online stores, and barrier information displays for facilities, the company delivers integrated value. The company also differentiates itself through hiring and developing talent with expertise in disability services, building field-based know-how as a competitive advantage.

The company plans to expand by broadening its partner network and entering new markets. Beyond existing key customer segments—including municipalities, transportation operators, cultural facilities, and financial institutions—it aims to leverage opportunities such as the Osaka-Kansai Expo and Tokyo 2025 Deaflympics to drive adoption. Specific tactics include pilot implementations and joint service development, expanding recurring revenue models through corporate marketing, and strengthening sales pipelines with partners. The goal is to increase the number of clients and average revenue per company.

Technologically, the company invests in system development and data utilization to enhance service value. It is improving usability and functionality, strengthening integration with third-party systems, and analyzing usage data to demonstrate implementation benefits to corporate clients. Simultaneously, the company strengthens data protection, internal controls, and talent development to ensure reliability while scaling operations.