and ST HD Co., Ltd. (2685) Stock Price

Adastria operates two main business segments: apparel and miscellaneous goods, and food and beverage. In the apparel and miscellaneous goods segment, the company operates diverse fashion brands both domestically and internationally. In Japan, it primarily operates casual fashion brands such as "Global Work" and "Lowrys Farm," with stores located throughout the country.

Adastria also operates lifestyle-focused brands including "Niko and..." and "Studio Clip," offering a wide range of products including home goods. Additionally, the company manages EC-exclusive brand "Apres Jour" and adult-oriented brand "Babylon." The company has expanded internationally, operating brands such as "Niko and..." and "Global Work" in Asia and the United States.

In the food and beverage segment, subsidiary Zetton Inc. operates brands including "Aloha Table." This business aims to revitalize communities through compelling content and operates 76 stores domestically and internationally. Through these operations, Adastria proposes diverse lifestyles and meets customer needs.

Adastria has formulated a medium-term management plan through fiscal year 2030 to achieve sustainable growth. The plan focuses on three pillars—platform business, global business, and brand retail business—to drive growth and improve profitability. In particular, the company aims to enhance customer experience by expanding the EC market through digital technology and strengthening seamless services between online and physical stores.

In the platform business, Adastria will develop its proprietary EC platform "and ST" into a mall and media marketplace, promoting third-party merchant participation. This strategy aims to expand product categories, strengthen the customer base, and achieve 10 billion yen in total transaction volume. Additionally, the company will pursue improved profit margins through B2B produce and solution businesses.

In the global business, Adastria will accelerate expansion into Asian markets, with particular focus on Southeast Asia. The company will deploy an OMO strategy leveraging both physical stores and EC platforms. It will exit the U.S. market and concentrate resources in regions with higher growth potential. This approach enables stronger product development and marketing tailored to regional preferences.

In the brand retail business, Adastria will advance multi-brand portfolio management with strategies tailored to each brand's characteristics. Through concentrated investment in priority brands and expanded presence in urban areas, the company aims for sustained growth. The company will also improve efficiency in digital operations and logistics to provide customers with rich product choices.

Furthermore, Adastria is advancing sustainable management, prioritizing environmental impact reduction, respect for human rights, and coexistence with local communities. These efforts maintain positive stakeholder relationships and support the realization of the company's mission: "Play fashion!"