Dive inc.JP:151AStock Price

Market cap
¥5.4B
P/E ratio
9.9x
Dive connects young urban workers with short-term jobs at resort hotels and tourist facilities nationwide, while operating glamping sites under its Za Lantan brand.

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Business Overview

Dive is a company specializing in resort work staffing services and accommodation operations in regional areas. The company dispatches short-term staff to resort hotels, traditional inns, restaurants, theme parks, and similar facilities nationwide, while also planning and operating glamping sites and stay-type outdoor hotels.

Its primary customers are accommodation facilities, tourist attractions, and local government bodies. The company generates revenue through dispatch fees, placement fees from paid job placement services, accommodation income, and media listing fees. The tourism HR business accounts for approximately 98% of sales, while the regional revitalization business primarily generates revenue through accommodation and partner contracts.

Operations are divided into the tourism HR business and the regional revitalization business. In the tourism HR business, the company matches young people in urban areas with job openings in regional areas through interviews with registered candidates, its proprietary database, and IT-driven administrative efficiency. In the regional revitalization business, the company develops and operates glamping sites and budget accommodation facilities under the "Za Lantan" brand, primarily in non-tourist areas, while securing customers and staff through its own website "GLAMPICKS" and its human resources network.

Management Policy

The company has positioned its tourism HR business and regional revitalization business as growth pillars, with expanding revenue and operating profit as top priorities. Currently, the tourism HR business accounts for approximately 98% of revenue, with over 5,900 client locations and six glamping and hotel facilities operated nationwide (as of September 2025). Based on this foundation, the company aims for growth by setting increases in the number of workers and revenue per worker as key performance indicators. The company is building a stable earnings base, supported by government initiatives to expand inbound tourism.

The company differentiates itself through strategic investment in customer and talent acquisition. For younger demographics, recognizing that 85.5% are unaware of resort work, the company concentrates advertising spending on promotional strengthening through its LINE friend network, SEO initiatives, and continuous website improvements and content enrichment. Meanwhile, the senior worker ratio has risen from 0.78% in 2012 to 6.7% in 2025. For workers aged 50 and above and foreign talent from Indonesia, South Korea, Nepal, and other countries, the company strengthens recruitment through partnerships with overseas placement agencies across 10 countries and 35 companies, as well as multinational team hiring, thereby securing a diverse workforce.

The company actively pursues new market development through business expansion in non-tourism areas and expansion of existing facilities. It increases glamping and budget accommodation options by utilizing vacant facilities and idle land, while expanding guest rooms at existing facilities and growing craft hotel operations to smooth seasonal fluctuations. Furthermore, the company aims to maximize revenue per facility by cross-selling services developed through regional revitalization to its 5,900-plus client base built through the tourism HR business. It also actively considers M&A and strategic capital partnerships to expand its business scope.

The company positions operational efficiency and technological innovation as key management priorities. It has developed "Hassaku" (patent pending), an industry-specialized tool that consolidates recruitment through employment management, digitizing paper-based and spreadsheet-dependent operations. The company also pursues cost reduction through process automation and AI adoption to suppress recruitment costs and wage inflation. Additionally, the company redefines dormitories as community hubs rather than mere accommodations, combining technology with operational expertise to simultaneously advance productivity improvements and regional value creation.