(303A) Stock Price

Visumo develops and provides a visual marketing platform for managing and leveraging visual content such as photos and videos, guided by the mission of "creating a world where anyone can easily use digital tools." The company's primary offering is a cloud-based service characterized by no-code operation and single-tag integration, enabling businesses to easily republish social media posts and proprietary content on their brand websites and e-commerce sites.

Key customers include brand companies, e-commerce operators, and retailers and service providers that manage owned media. Sales are conducted through direct channels as well as via partners in e-commerce construction and marketing support. The company's revenue is primarily subscription-based, with recurring revenue accounting for approximately 94% in the most recent period. Of this, fixed monthly subscription fees represent approximately 83%, providing a stable revenue foundation. Initial implementation fees, usage-based charges, and short-term operational support services serve as complementary revenue streams.

The business operates as a single segment focused on the visual marketing platform, with representative product lines including visumo social, visumo snap, visumo video, and visumo recommend. Social enables collection and rights management of social media posts for display on company websites; snap allows retail staff and others to upload photos and videos via smartphone; video provides centralized video management and utilization support; and recommend automatically displays optimal content based on user browsing behavior. These products are combined to enhance customer experience and improve operational efficiency.

The company aims for stable growth and enhanced corporate value, with revenue and operating profit expansion as key metrics. It places particular emphasis on expanding recurring revenue, with fixed monthly income currently representing approximately 83% of total sales and recurring revenue ratio maintaining around 85% on a quarterly basis. To assess business health, the company manages four KPIs: recurring revenue, active customer count, ARPU (average revenue per customer), and churn rate. Recent performance shows approximately 676 active customers, ARPU of approximately ¥104,000, and churn rate of around 1%, which form the foundation for growth.

Priority investment areas are product development and sales infrastructure strengthening. The company differentiates itself through one-tag, no-code implementation that enables quick, low-cost deployment. To reinforce this advantage, it is investing in expanding development talent and improving functionality. Specifically, the company is adding new features that leverage customer usage insights to increase ARPU and strengthening customer success operations to maintain low churn rates. On the sales front, it is expanding direct sales and growing its partner network, with direct sales accounting for approximately 84.9% and partner channels approximately 15.1% of sales in the fiscal year ending March 2025. The company also invests in trade shows, seminars, and advertising.

For market expansion, beyond deepening its presence in existing e-commerce sectors, the company is pursuing adoption across non-e-commerce industries. It targets tourism, manufacturing, commercial facilities, and educational institutions, aiming to capture digital transformation needs of small and medium-sized enterprises and regional companies. External conditions are favorable, with relevant markets expected to grow further. The e-commerce site construction support market is projected to grow at approximately 4.9% annually, reaching approximately ¥257.9 billion by 2027, while the digital marketing market is expected to reach approximately ¥501.6 billion by 2027. The company is pursuing market share expansion in these segments and exploring future international expansion. International expansion is treated as a long-term initiative, to be implemented gradually based on comprehensive assessment of market size, labor availability, and regulatory factors.

Regarding technological innovation, the company pursues advancement while maintaining user-friendly operability. Beyond improving existing features, it is conducting research and development on advanced technologies including generative artificial intelligence to enable content recommendations, automated generation, and operational efficiency improvements. By strengthening development capabilities and improving quality in parallel, the company aims to increase ARPU, enhance customer satisfaction, differentiate from competitors, and achieve long-term recurring revenue expansion and sustained low churn rates.