【JP:9434】Stock Price
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Business Overview
SoftBank is a diversified company with multiple business segments. Its main segments include Consumer, Enterprise, Distribution, Media & E-Commerce, Finance, and Other businesses.
The Consumer segment provides mobile services, broadband services, and power services to individual customers in Japan. Mobile services are offered under three brands—"SoftBank," "Y!mobile," and "LINEMO"—each targeting different customer groups with tailored offerings.
The Enterprise segment provides corporate clients with mobile lines, fixed-line communication services, data centers, cloud solutions, AI, IoT, and digital marketing services. This approach addresses the diverse needs of businesses across various industries.
The Distribution segment offers cloud services and AI-driven products to corporate clients, while providing software, mobile accessories, and IoT products to consumers. The segment prioritizes rapid response to market changes.
The Media & E-Commerce segment operates advertising services through "Yahoo! JAPAN" and "LINE," as well as online shopping platforms including "Yahoo! Shopping" and "ZOZOTOWN." The segment also focuses on FinTech service offerings.
The Finance segment provides cashless payment services including QR code payments and credit cards. It also offers marketing solutions for merchants and financial services such as asset management. Additionally, the segment operates payment processing services that consolidate multiple payment methods.
The Other segment engages in planning and production of digital media and digital content. It actively invests in FinTech, IoT, and cloud sectors to drive business expansion. This approach positions the company to capitalize on cutting-edge technological innovation as business opportunities.
Management Policy
SoftBank operates under the management philosophy of "Making people happy through the information revolution." The company aims to maximize corporate value through business expansion in the information and technology sectors. In particular, it is focused on providing next-generation social infrastructure essential for the development of a digitalized society, and is building infrastructure to handle data processing and power demand driven by advances in AI.
In its medium-term management plan (fiscal years 2023–2025), the company is pursuing sustainable growth in its telecommunications business while advancing its Beyond Carrier strategy. This strategy aims to expand beyond the telecommunications carrier framework into the information and technology sectors, strengthening collaboration between the telecommunications business and other group operations to create synergies.
In the telecommunications business, the company is pursuing further growth through 5G deployment, expansion of smartphone and broadband subscriptions, and ARPU improvement. In the enterprise business, it is focusing on expanding DX and solution businesses, providing high-value solutions that address corporate digitalization needs.
In the media and e-commerce business, the company is expanding advertising and online shopping services through "Yahoo! JAPAN" and "LINE." In particular, it aims to expand its user base through enhanced marketing analytics via data integration and the provision of new membership services.
In the finance business, the company is strengthening cashless payment services centered on "PayPay" and promoting growth in adjacent financial services. Furthermore, in creating and expanding new businesses, it is pursuing innovative business development by leveraging cutting-edge technologies such as AI and FinTech.
Through these growth strategies, SoftBank aims to contribute to the realization of a sustainable society and improve corporate value over the medium to long term.