NEXON Co., Ltd. (3659) Stock Price

Nexon is a company that develops, creates, and distributes PC online games and mobile games. The Nexon Group consists of Nexon headquarters, 45 consolidated subsidiaries, and 15 affiliated companies and joint ventures. Operating as independent business units both domestically and internationally, the company develops comprehensive strategies for each region and conducts business accordingly.

Nexon's business segments are divided into five regions: Japan, Korea, China, North America, and Other. The "Other" category includes Europe and Asian countries. Major consolidated subsidiaries include NEXON Korea Corporation and NEOPLE INC. in Korea, Lexian Software Development (Shanghai) Co., Ltd. in China, Nexon America Inc. in North America, and Embark Studios AB in Sweden.

Nexon's business is primarily divided into PC online operations and mobile operations. In PC online operations, major game titles include MapleStory, Arad Senki, and EA SPORTS FC™ ONLINE. These games adapt to regional market differences by conducting test distributions that take into account user characteristics and preferences in each region.

In mobile operations, the company develops and distributes games for smartphones and tablets. In Japan, Nexon handles mobile game development and distribution, while in Korea, NEXON Korea Corporation and NEOPLE INC. perform these functions. Nexon employs item-based monetization and advertising revenue models for both PC online games and mobile games.

Nexon aims to become the world's leading game company by providing innovative, high-quality games as its core strategy. For new games, the company pursues unique entertainment experiences. For existing games, it enhances user satisfaction through continuous content updates. This approach enables Nexon to keep users engaged with its games over the long term.

Nexon's growth strategy prioritizes sustained increases in revenue and operating profit. This strengthens corporate value and competitive position in global markets. Leveraging its leadership in the multiplayer online game sector, the company has built a stable revenue foundation.

Nexon is advancing an intellectual property (IP)-centered growth strategy. The company pursues vertical growth of hit IPs while simultaneously developing next-generation hit IPs horizontally. This dual approach aims to transform Nexon into a company with multiple blockbuster IPs, further strengthening its stable revenue base and enabling investment in new IP creation.

Nexon recognizes sustainability as a critical management priority. The company established a Sustainability Committee to pursue sustainable growth and enhanced corporate value. It has identified climate change, human capital, and intellectual property rights as key focus areas and is developing corresponding strategies. This enables the company to manage long-term risks and opportunities.