(E34476) Stock Price

AmidA Holdings is a company whose main business is mail-order sales centered on seals and stamps. Through its subsidiary Hankoya.com, the company sells seals and personalized products via the internet. Its other subsidiary AmidA provides web marketing support services. By leveraging synergies within the group, the company has built a unique business model that handles everything from product planning and website development to sales in-house.

The company serves a diverse customer base ranging from individuals to corporations, generating approximately 95% of sales through its own website "Hankoya.com." For seals, over 99% are manufactured in-house or through outsourced partners, securing competitive advantage through same-day and next-day shipping. The digital marketing business currently focuses on in-group services but is positioned as a future growth area.

The business segments are centered on the "engraving" field for seals and stamps, offering a wide range of products from luxury seals made of titanium and water buffalo horn to practical stamps. The company also handles "printing" products such as personalized calendars and business cards, housing-related products including nameplates and mailboxes, and stationery and novelty items, meeting diverse customer needs.

AmidA Holdings pursues a two-pillar growth strategy: e-commerce sales of seals and stamps as its core business, and digital marketing services as its second pillar. The company has established key performance indicators including year-over-year revenue growth, operating profit margin, return on equity (ROE), and return on assets (ROA) to drive sustainable growth and enhance corporate value. Currently, the company is leveraging expertise built through its core e-commerce operations to expand its business foundation by rolling out digital marketing services to external clients.

In priority investment areas, the company is strengthening SEO measures and optimizing advertising efficiency within its existing web marketing operations to maintain search rankings and improve customer acquisition effectiveness. It is also transitioning from product-specific websites to category-based sites and reinforcing new product offerings to meet customer needs. A core system overhaul is another key investment priority, designed to accelerate future site development speed and build capabilities for cross-product expansion.

For new market development, the company plans to expand beyond its current seal and stamp offerings into new product categories, aiming to acquire new customers through sales sites tailored to evolving customer needs. In parallel, it is strengthening brand recognition through a media mix strategy, using newspaper and media advertising to increase website visibility and differentiate itself from competitors.

Regarding technological innovation, the company is advancing systemization to visualize management metrics and establish quantitative data analysis capabilities. It prioritizes building a framework that enables rapid decision-making through information sharing and business standardization to strengthen internal management systems. Additionally, to maintain competitiveness in digital marketing, the company is actively recruiting experienced talent and reinforcing its organizational structure to build next-generation growth foundations.