kureha sightseeing co.,ltd (E04648) Stock Price

Kurehakankō is a golf course management company based in Toyama Prefecture. The company operates a 36-hole golf course and clubhouse, providing services through a membership system. It also operates an environmental greening business leveraging specialized course management expertise developed over many years, applying know-how accumulated from golf course operations across a broad range of services.

The company's primary customers are members of "Kurehakankō Country Club," with multiple membership categories established based on shareholdings and guarantee deposits. The company builds a stable revenue base through diverse membership systems including corporate members, individual members, weekday members, and various guarantee deposit members, while expanding revenue opportunities by accepting visitor play through member referrals.

Operations consist of two main segments: golf course management and environmental greening. The golf course business operates a full-scale 36-hole course and clubhouse facilities, providing services to members and their referrals. The environmental greening division leverages specialized maintenance expertise developed through golf course turf management, handling general greening construction and maintenance services.

Kurehakankō is a membership-based golf course operator headquartered in Toyama Prefecture. Amid challenging industry conditions, the company pursues sustainable growth by prioritizing the maintenance and development of a secure and comfortable club experience for its members. The company is building a corporate model that grows alongside the local community while securing competitive advantage through differentiated value offerings as a membership club, despite declining golf participation and intensifying price competition driven by self-play formats.

The company's priority investment area is new customer acquisition aimed at reducing dependence on senior members. It positions the cultivation and development of younger and female golfers as critical priorities, actively developing attractive programs and services tailored to these demographics. Through junior development investments, the company aims to expand its future membership base, while creating new demand through facility improvements and events designed with women in mind.

In new market development, the company is advancing environmental greening operations that leverage the specialized expertise cultivated through golf course management. By applying turf management and landscaping know-how accumulated through years of course maintenance to general greening projects and maintenance services outside golf courses, the company seeks to secure revenue sources beyond golf operations. This business diversification aims to build a stable management foundation less vulnerable to industry cyclicality.

The company also prioritizes efforts toward healthy industry-wide development, including ongoing advocacy activities for the abolition of golf course usage tax. Through this regulatory reform, the company aims to reduce cost burdens across the industry, rationalize play fees, and promote golf as a sport to expand the player population. By actively participating in community contribution activities, the company pursues both sustainable corporate management and the creation of social value.