(E04640) Stock Price

**Hamana Lake Tourism Development - Business Overview**

Hamana Lake Tourism Development is a company whose primary business is operating a 27-hole golf course. The company supports the region's tourism and leisure industry through golf course operations around Lake Hamana in Shizuoka Prefecture. In recent years, the company has also entered the renewable energy sector, operating electricity sales businesses through solar and wind power generation.

The company's main customers consist of golf course members and general users. Revenue is primarily generated from membership fees and play fees from members, as well as usage fees from general customers. Additionally, electricity sales revenue utilizing the fixed-price feed-in tariff system is positioned as an important revenue source.

In addition to its main golf course operations, the company also manages ancillary facilities such as practice ranges and pro shops. These facilities are used by both members and general customers, contributing to improved profitability of the golf course business. As a single-segment company, the company provides comprehensive services centered on its golf business.

Hamanako Tourism Development has identified addressing the golf industry's 2025 Problem as a priority strategic issue. Anticipating a decline in golf participation due to the aging baby boomer generation, the company has set customer satisfaction improvement as its top priority for fiscal year 2025, the second year of its medium-term management plan. In response to industry-wide challenges including intensifying price competition and labor shortages, the company aims to secure competitive advantage through differentiation strategies.

The company's key investment areas are human resource development and service enhancement. It will open the new "Hamanako Golf Academy" and introduce golf simulators to its existing practice facilities, offering lesson services tailored to golfers of all levels from beginners to advanced players. By expanding high-value-added services such as scientific swing analysis by affiliated professionals, the company seeks to differentiate itself from competing clubs and enhance its status as a membership golf facility.

For new customer acquisition, the company is actively targeting younger and female demographics. Beyond enriching golf classes for employees of member companies, it is strengthening age and gender-specific programs such as Under 40, Under 50, and Ladies Appreciation events. Additionally, through timely information sharing via social media, the company is working to develop new customer segments beyond the traditional golf population.

Regarding technological innovation, the company positions digital transformation within the organization as a critical management priority. Through promoting paperless operations and accelerating information sharing, the company aims to improve productivity and transform conventional business processes and models. These initiatives extend beyond mere efficiency gains—they are designed to advance employee work style reform and ultimately enhance the quality of customer service.