fukuiken sight-seeing resources cultvation co.,ltd (E04612) Stock Price

Fukui Kanko Development Co., Ltd. is a company whose primary business is operating golf courses in Fukui Prefecture. The company manages Ashihara Golf Club and provides ancillary services including a dining facility and pro shop within the course. It handles all golf course-related operations comprehensively, from course facility maintenance to building management.

The company's primary customers are members of Ashihara Golf Club and their referrals (associate members), currently numbering 1,381 members. Revenue is primarily based on stable play fees from members, a characteristic of membership-based golf courses, supplemented by ancillary revenue from dining services and pro shop sales.

Although the company operates a single business segment, it is characterized by a detailed membership structure. Regular members are required to hold at least 8 company shares, while corporate members may register multiple individuals by holding 24 or more shares. The company also offers diverse membership categories, including deposit members and single-course members, to attract a broad customer base.

Fukui Prefecture Tourism Development aims to become the top golf course operator in the Chubu region by maintaining tournament-level course maintenance standards as its growth strategy. The company is particularly focused on attracting visitors from outside the prefecture through nationwide marketing initiatives to secure player numbers. Leveraging its track record of hosting the Japan Women's Open Golf Championship, the company seeks to enhance brand value as one of Japan's premier seaside courses featuring white sand and pine trees.

The core of its differentiation strategy is providing full caddie service on the ocean course. This service format, which is rare in the Hokuriku region, creates clear differentiation from competing golf clubs and enhances added value. The company prioritizes allocating management resources to maintaining trees and turf within the course, establishing a high-quality service delivery system for course management.

In developing new markets, the company actively pursues female golfers. It regularly holds ladies' lessons twice monthly to create an environment where women can more easily take up golf. Additionally, it promotes member exchange partnerships with prestigious clubs outside the prefecture to develop new customer segments through mutual member interaction.

On the operational side, the company is committed to creating a workplace where employees feel secure, including establishing action guidelines against customer harassment to balance employee well-being with service quality. Through initiatives to improve player etiquette and reduce slow play, the company aims to enhance customer satisfaction by providing a comfortable golf experience and strengthen its sustainable revenue base.