Nankai Broadcasting Company,Ltd. (E04389) Stock Price

Nankai Broadcasting is a regional broadcasting company based in Ehime Prefecture that operates radio and television as its core business. The company handles all aspects of broadcast content production and distribution, operating as a community-focused media enterprise. In addition to broadcasting, it is a diversified media company that also sells audio and video equipment.

The company's primary customers in broadcasting are advertisers from regional and national companies placing advertisements within Ehime Prefecture. Revenue is primarily generated from commercial airtime on television and radio, with additional income from contract work in program production and video software production. As a regional broadcaster, it maintains strong ties to the local economy and has a stable revenue base supported by advertising demand from local businesses.

The company group operates through two business segments: broadcasting and equipment sales. In broadcasting, the consolidated subsidiary Nankai Broadcasting Service handles commercial and video software production, while RNB Corporation manages broadcast program planning and production. In equipment sales, Nankai Broadcasting Audio & Lighting handles sales of audio and video equipment and provides contracted audio and lighting services, complementing the business through specialized equipment sales to the broadcasting industry.

Nankai Broadcasting is advancing a growth strategy to establish itself as the region's leading broadcaster under its medium-term management plan "BEYOND Nankai." The company aims to maintain its position as the top private broadcaster in Ehime Prefecture sales through strengthening its management foundation via "revenue reform." In television operations particularly, achieving a "triple crown" in individual viewership ratings and core target demographic ratings (ages 13-49) is a top priority, with the company having already secured this achievement for two consecutive years.

The company's priority investment areas are enhancing high-quality content production capabilities and implementing a thorough community-focused strategy. The evening local news program "NEWS CH.4" has achieved top ratings in the core target demographic, demonstrating differentiation through strengthened editorial, production, and communications capabilities based on data analysis. Additionally, through enriching regional events such as the "Ehime Marathon" and "Calligraphy Performance Koshien," the company is expanding community partnership agreements called "PAL Agreements" with local municipalities and businesses, while strengthening relationships with untapped clients.

In new market development, the company is actively expanding into online business through "ambidextrous management" while maintaining broadcasting as its core operation. Nankai Broadcasting has launched a news-focused YouTube channel "Nankai Broadcasting NEWS (Chan 4)" and begun distributing latest news, special features, and original content. Anticipating declining broadcast revenue, the company is diversifying revenue sources by building business models for non-broadcast income through external partnerships.

In technological innovation efforts, the company is focusing on strengthening video content production capabilities and developing new businesses to address the expanding shift from broadcasting to online platforms. Under the philosophy of "Ehime-ism," Nankai Broadcasting continues contributing to regional society through SDGs initiatives and operating designated management projects while pursuing enhanced corporate value. Across the group, the company is advancing asset liquidity and mutual utilization under the "ONE Nankai" approach, building a structure that pursues revenue maximization.