Sin-etsu Broadcasting Co.,Ltd. (E04384) Stock Price

Shinetsu Broadcasting is a regional media company based in Nagano Prefecture, with television and radio broadcasting as its core business. The company provides a wide range of content to viewers and listeners throughout Nagano Prefecture through locally-focused information services. In addition to broadcasting, it has built a diversified business model that includes real estate-related operations through group subsidiaries.

The company's revenue is primarily generated from broadcasting-related operations, with television and radio advertising income as the main source. Group advertising agencies, Nagano Ad Bureau and Content Vision, handle advertising contracts, while the company manages the actual broadcasting. In real estate operations, the company secures stable revenue through managing its headquarters building and operating housing centers throughout the prefecture.

Business segments are divided into two categories: broadcasting-related and real estate-related operations. On the broadcasting side, Content Vision handles program production and background music distribution, while Estate Nagano manages real estate sales, brokerage, and rental services. Additionally, SBC Housing operates three housing centers throughout the prefecture, enabling diversified business expansion in the region's housing-related sector.

Shinetsu Broadcasting has prioritized strengthening its management foundation amid a challenging advertising market environment. The company has formulated a long-term vision "VISION2030" targeting fiscal year 2030 and has launched strategic initiatives centered on "growth" and "reform." In alignment with this long-term goal, the company is executing its fifth medium-term management plan (three-year period) with the aim of becoming a sustainable broadcaster that is valued and needed by the prefecture's residents. Key performance indicators include operating profit, revenue, and viewership ratings, with particular focus on improving cash flow.

In broadcasting-related operations, the company has reorganized its structure into a four-station-one-center system to address new maintenance and operational costs arising from digitalization, thereby accelerating decision-making and strengthening company-wide coordination. The company is rigorously pursuing revenue budget targets and strictly adhering to expenditure budgets, while the entire organization is working to improve viewership and listener ratings. Additionally, the company is strengthening compliance with safety and reliability standards aimed at zero broadcast incidents and continuously improving its maintenance and inspection systems.

In response to market shifts where internet advertising now exceeds television advertising, the company is advancing a differentiation strategy to maintain its position as a core media outlet. The company places particular emphasis on its mission to serve as a regional lifeline, continuously implementing measures to eliminate reception dead zones. While fulfilling its role as an information infrastructure within the prefecture, the company is exploring new business models adapted to the digital era.

The company group as a whole maintains a hybrid business model centered on two pillars—broadcasting-related operations and real estate-related operations—to further strengthen its management foundation. The company has clarified its policy to deepen coordination among group companies and pursue continuous improvement activities and management philosophy implementation to fulfill social responsibility while achieving improved performance.