(E04377) Stock Price

Tohoku Broadcasting is a broadcasting company based in Sendai, Miyagi Prefecture, with radio and television broadcasting as its core business. The company provides information rooted in the local community while also engaging in various businesses related to broadcasting. The group operates with one subsidiary and three affiliated companies, building a comprehensive media business centered on broadcasting.

The company's revenue structure consists of two segments: broadcasting operations and other operations, with advertisers as the primary customers. In broadcasting operations, advertising revenue is the main source of income. In other operations, the company secures diversified revenue through program production, event planning, and video production and sales. Through partnerships with affiliated companies, the company provides integrated services from production through broadcasting.

Looking at the details of business segments, broadcasting operations are managed by the company itself, while other operations are conducted by various affiliated companies. Specifically, tbc Az Co., Ltd. handles program and commercial production and sales, video production, event planning and management, advertising agency services, and insurance agency services. Tohoku T.L.C. Co., Ltd. handles program production. Additionally, Kahoku Land Co., Ltd. operates golf course business, and Kahoku T.B.C. Culture Center Co., Ltd. operates cultural education programs, demonstrating the company's diversified, community-focused business operations.

Tohoku Broadcasting is pursuing a growth strategy aimed at securing stable profits even as the broadcasting industry environment changes, targeting fiscal year 2025. The company has set revenue targets of 101.7% compared to the previous period across its broadcasting operations, with television targeting 102% and radio targeting 100.2% revenue growth. To achieve these goals, the strategy focuses on improving spot advertising share and strengthening local time sales for television, while reinforcing sales capabilities in radio to reverse declining revenue trends.

As a priority investment area, the company is focusing on strengthening its digital business and continuously building internal systems to meet growing demand. For differentiation, all employees practice the company slogan "Fast, Accurate, and Entertaining," with particular emphasis on producing high-quality content in demand among younger audiences. The company also leverages its mission as a broadcaster in areas affected by the Great East Japan Earthquake, positioning rapid disaster response capabilities as a key competitive differentiator.

In new market development, the company continues its regional revitalization campaign "Wasshoi! Miyagi," supporting Miyagi's festivals through all company media channels including radio, television, events, and web streaming. This strengthens community ties while creating new revenue opportunities. Additionally, the company is expanding business areas beyond traditional broadcasting through initiatives such as hosting new exhibitions in business-related revenue operations.

In response to technological innovation, the company is enhancing its digital division to strengthen media capabilities and address the expanding digital advertising market derived from video distribution services and other mass media channels. At the group level, strengthened collaboration with subsidiary tbc Az Corporation is driving operational efficiency and generating synergies. The company has also implemented a quarterly budget review system to enable agile management, allowing for revenue and expenditure adjustments as needed.