BROCCOLI Co., Ltd. (E02463) Stock Price

Broccoli is a comprehensive entertainment company that plans and produces content such as anime, games, music, video, and trading card games, as well as plans, manufactures, and sells character-based merchandise. The company has built a unique business model that not only creates content in-house but also develops products utilizing those characters in an integrated manner.

The company's primary customers are wholesalers and retailers nationwide, generating revenue through wholesale distribution of its own products. Additionally, the company operates direct-to-consumer sales through a joint mail-order business with Happinet, securing diverse sales channels. This two-tier structure establishes a stable revenue foundation.

In its business operations, the company emphasizes communication functions with customers alongside content production and character merchandise sales. Broccoli actively hosts various events, operates exhibition booths, and organizes trading card game tournaments, working to enhance brand value and gather insights for new product development through direct fan engagement.

Broccoli pursues sustainable growth through its "Twin Engine Strategy." The first pillar focuses on high-return original content development in-house. The company leverages its in-house production capabilities across diverse media—anime, game software, music, and trading card games—to create hit content. The second pillar secures stable revenue through physical merchandise production. The company builds a reliable revenue base through both proprietary character merchandising and licensed character products from other companies.

As its long-term management vision, Broccoli positions itself as "a world-class content holder that continuously creates smiles and emotions." Under its corporate vision "FOR SMILES & EMOTIONS," the company aims to become a unique global content holder by delivering smiles and emotions to all stakeholders. This strategy establishes a distinctive position in the subculture sector and differentiates the company from competitors.

Digital transformation is also a key growth strategy. To capitalize on evolving digital and virtual markets, the company actively invests in further digitalization of its content. Amid significant business environment changes caused by the COVID-19 pandemic, Broccoli extended its first medium-term management plan by one year. While adapting to changing market conditions, the company is developing new business models leveraging digital technology.