TOHATSU CORPORATION (E02169) Stock Price

Tohatsu is an industrial machinery manufacturer with a primary focus on manufacturing and selling outboard motors, boats, and pumps. The company possesses particularly strong technical capabilities in the outboard motor sector and operates with marine business as its core, while also developing a disaster prevention business. It provides products through domestic and international sales networks, establishing a stable business foundation.

The company's revenue structure is anchored by its marine business, with outboard motor and boat sales serving as the primary revenue sources. In the disaster prevention business, it sells pump products for firefighting and disaster management purposes to government agencies and corporations. Additionally, stable income from real estate rental operations supports part of the company's revenues, enabling business stabilization through diversification.

The business is divided into four segments. In the marine business, outboard motors are manufactured by Tohatsu Marine Corporation, while boats are manufactured by subsidiary Techno Kasei Kogyo on a contract basis. The disaster prevention business primarily handles manufacturing and sales of pump products, while other operations include processing and sales of FRP products and warehouse services. For international expansion, the U.S. subsidiary TOHATSU AMERICA CORPORATION functions as a sales hub in the North American market.

Tohatsu has adopted a new management strategy of "deepening core businesses and creating new business models" and is pursuing strategies to strengthen profitability. The company plans to further develop its existing mainstay businesses—outboard motors, boats, and pumps—while leveraging the technological capabilities and competitive advantages it has built in the market to reinforce its business foundation. Even amid ongoing geopolitical risks and global economic uncertainty, the company aims to secure stable earnings.

In creating new business models, the company is focusing on new product development and the construction of unprecedented sales methods and distribution networks. Rather than remaining confined to traditional business areas, Tohatsu seeks to differentiate itself in the market through innovative product development, while expanding revenue opportunities by cultivating new customer segments and diversifying sales channels. Through these efforts, the company aims to establish new revenue streams that extend beyond its existing businesses.

In developing environmental response technologies, the company is expanding its product lineup to meet environmental requirements such as carbon neutrality. The strategy involves accurately capturing market needs and creating valuable technologies to further enhance customer satisfaction. As environmental regulations strengthen and societal demands for decarbonization intensify, Tohatsu aims to leverage its technological development capabilities to deploy environment-responsive products, thereby capturing new market opportunities while contributing to society. Through these initiatives, the company is establishing its position as an enterprise that continues to contribute to the realization of a prosperous society.