greenland resort company limited (9656) Stock Price

Greenland Resort operates primarily in leisure businesses including amusement parks, golf courses, and hotels. In the amusement park business, the company operates Greenland and Hokkaido Greenland amusement parks, along with food and beverage outlets and retail shops. The company also operates Hokkaido Greenland White Park, a ski resort.

In the golf business, Greenland Resort operates Greenland Resort Golf Course, Ariake Country Club Omuta Golf Course, and Kurume Country Club Hirokawa Golf Course. These golf courses are popular destinations for golf enthusiasts in their respective regions.

In the hotel business, the company operates Greenland Resort Official Hotel Blanca and Verde. It also manages Hokkaido Greenland Hotel Sunplaza and Kitamura Onsen Hotel. These hotels serve both tourists and business travelers.

In the real estate business, Greenland Resort engages in property sales and leasing, contributing to the regional real estate market. In the civil engineering and construction materials business, Greenland Development undertakes civil engineering projects and manufactures, sells, and transports construction materials, thereby supporting regional infrastructure development.

Greenland Resort prioritizes delivering dreams and excitement to customers, with flexible-thinking and capable staff creating new added value. This approach enables the company to respond to customer needs and consumption trends while strengthening competitiveness. The company also aims to become a trusted enterprise through legal compliance and community contribution.

The company has set a goal of improving its operating profit margin on sales. It attracts customers through sales structures adapted to consumption trends and the provision of products and services. Additionally, the company conducts current situation analysis and facility reviews to reduce unnecessary expenses. This enables efficient management and improved performance.

As a medium to long-term management strategy, Greenland Resort positions customer attraction as its core pillar, deploying diverse events and campaigns. The company particularly pursues strategies targeting women, three-generation families, and international customers. Through organizational restructuring and group reorganization, it improves operational efficiency across each business and builds a flexible system to adapt to external changes.

Under the "Medium-Term Management Plan 2026," the company pursues enhanced profitability, operational efficiency, human capital management, and sustainability-based management to respond swiftly and appropriately, aiming to increase corporate value. This mitigates risks from international conditions and raw material price fluctuations, enabling stable growth.

In the amusement park business, the company attracts diverse age groups through events and new attraction introductions at Greenland in Kyushu and Hokkaido Greenland Amusement Park. It also focuses on expanding repeat customers through social media promotion. This aims to improve customer satisfaction and expand revenue.

In the golf business, the company attracts customers through tournaments and open competitions while improving operational efficiency through reservation management optimization and automated settlement system implementation. This strengthens its position as a popular destination for regional golf enthusiasts.

In the hotel business, the company promotes accommodation packages leveraging locations adjacent to amusement parks and golf courses to attract tourists and business travelers. It also focuses on acquiring inbound customers through social media information sharing. This aims to improve hotel occupancy rates and expand revenue.

In the real estate business, the company stabilizes its revenue base through rental rate adjustments for existing tenants and recruitment of new tenants. It also advances utilization of idle company-owned land, contributing to the regional real estate market. This enables sustainable growth.

In the civil engineering and construction materials business, the company contributes to regional infrastructure development through stable contracted operations for biomass power plant fuel supply, civil engineering project acquisition, and construction material sales promotion. This strengthens community contribution.