FUJI KYUKO CO., LTD. (9010) Stock Price

Fujikyu Railway operates across diverse business segments including transportation, real estate, and leisure services. These operations work together across each sector with the aim of contributing to regional development.

In transportation, the company provides various transit services including railways, buses, taxis, and maritime transport. Fujisan Sengen Electric Railway and Gakunan Electric Railway handle railway operations, while Fujikyu Bus and Fuji Express operate bus services. Fujikyu Marine Resort manages maritime transport.

In real estate, the company develops and sells resort properties centered around the base of Mount Fuji, and operates rental businesses. It manages properties such as Yamanaka Lake Resort Villas and Juuriki Highland Resort Villas, providing comfortable resort spaces. The rental division operates large-scale properties including the Kofu Fujikyu Building.

In leisure and services, the company operates amusement parks, hotels, golf courses, ski resorts, and outdoor facilities. Representative properties include Fujikyu Highland and Highland Resort Hotel & Spa, while Fujikyu Travel handles travel services. Outdoor operations are developed under the "PICA" brand.

Other business segments include merchandise sales, construction, information processing services, and mineral water manufacturing and sales. Notably, Fujikyu Construction handles facility construction and renovation projects within the group. These diverse operations form the economic foundation of Fujikyu Railway.

From 2023 to 2025, Fuji Kyuko is positioning the capture of inbound tourism demand as a pillar of its growth strategy. Anticipating the recovery of international visitors to Japan, the company has set targets of 50.7 billion yen in operating revenue and 6.7 billion yen in operating profit. This plan aims to raise the operating profit margin to 13.2%.

To respond to increased tourism demand in its transportation business, Fuji Kyuko will strengthen the transport capacity of railways and buses. The company plans to establish new direct bus routes in the Fuji Five Lakes area and introduce autonomous driving technology, aiming to revitalize the region and reduce environmental impact. To address driver shortages, the company will reorganize routes and improve working conditions.

In the real estate business, Fuji Kyuko will redevelop the Yamanaka Lake Asahigaoka area to enhance convenience for villa owners. The company also aims to maximize revenue through the utilization of idle land while strengthening collaboration with the local community. These efforts will enhance the region's appeal and promote sustainable development.

In the leisure and services business, Fuji Kyuko will introduce new facilities at Fuji-Q Highland to strengthen the attraction of foreign travelers. The company will improve revenue through social media promotion and the introduction of seasonal pricing. In its outdoor business, the company will differentiate itself from competitors through rebranding.

Fuji Kyuko is actively pursuing sustainability initiatives. The company aims to realize a sustainable regional society by positioning the Fuji mountain area as a "resort city," while promoting human resource development and creating a more comfortable work environment. Through these efforts, the company seeks to grow together with the region.