CENTURY 21 REAL ESTATE OF JAPAN LTD. (8898) Stock Price

Century 21 Japan operates primarily in the real estate franchise business. The company serves as a franchisor, operating the "Century 21" real estate brokerage franchise system throughout Japan. This system was developed by Century 21 Real Estate LLC, a Delaware corporation in the United States. The company provides this system to franchisees and receives franchise fees, renewal fees, and service fees in return.

Specifically, the company's operations include recruiting franchise partners and providing education and training to franchisee owners and staff. It also supplies various information systems and conducts joint advertising through mass media and web platforms. Additionally, the company arranges financial and insurance services for franchisees and their customers, and provides various support services to assist franchisees.

As of the end of March 2025, Century 21 Japan operates 960 locations. The company also manages and operates an advertising fund through the Century 21 Franchise Advertising Fund Association. This fund is composed of a portion of service fee income from franchisees and monthly contributions, and is used for advertising and promotional activities. The fund is managed to ensure no surplus remains at the end of each fiscal year, and the company bears responsibility as its administrator.

Century 21 Japan has made enhancing brand value its primary mission while pursuing expansion of its franchise business. The company operates under the principle of "work that values homes, a mission that brightens lives," and is committed to strengthening corporate value and contributing to society as an industry leader.

The company is adapting to advances in real estate technology and globalization by leveraging cutting-edge technologies such as AI to streamline services. It is also improving consulting capabilities through specialized talent and providing high-quality services to franchise partners.

As a medium to long-term strategy, Century 21 Japan has adopted a basic policy of expanding the Century 21 network and providing management support for franchise partner growth. This approach aims to achieve sustainable growth while fostering coexistence with society.

Furthermore, the company is strengthening real estate inbound services by leveraging its international network to capitalize on growing real estate investment opportunities from Asia and other overseas markets. It is also reinforcing existing operations through corporate partnerships and capital alliances.

Century 21 Japan aims to realize efficient and rapid business operations through digital technology while providing high-quality, community-based analog services. This dual approach supports the realization of sustainable business practices.

The company is strengthening sales support and IT utilization to expand franchise partnerships and increase revenue. It is also advancing global transaction support by leveraging its international brand strength. Through these efforts, the company is working to achieve sustained growth.