ASICS Corporation (7936) Stock Price

Asics is a company whose core business is the manufacturing and sale of sports products, including sports shoes and apparel. The company operates as a group with 63 subsidiaries and also manages sports events. Leveraging sports science expertise developed over many years, Asics provides products to a wide range of customers, from professional athletes to general consumers.

The company's revenue structure is centered on regional sales subsidiaries selling Asics brand products, with the headquarters receiving royalties. The customer base spans from professional athletes to recreational sports enthusiasts. Primary sales channels include specialty stores, mass retailers, company-owned stores, and online platforms.

The company's business operations are divided into seven geographic segments: Japan, North America, Europe, Greater China, Oceania, Southeast and South Asia, and other regions. In Japan, Asics Japan and Asics Shoji serve as core entities, while overseas regional sales subsidiaries handle Asics brand product sales. Each regional subsidiary procures products from suppliers and pays royalties to headquarters.

Asics is advancing a growth strategy centered on "transformation into a Global Integrated Enterprise" under its Medium-Term Management Plan 2026. The company achieved its initial financial targets two years ahead of schedule and subsequently met its revised targets of operating profit of 130 billion yen or more, operating margin of 17.0% or more, and ROA of approximately 15% one year ahead of schedule. In 2025, the company updated its record-high sales and record-high profits, achieved industry-leading operating margins, and surpassed 3 trillion yen in market capitalization for the first time, maintaining strong momentum. Under the next medium-term management plan, the company aims to achieve consolidated sales of 1 trillion yen ahead of schedule.

The company's priority investment areas consist of three strategies: "Global Growth," "Enhanced Brand Experience Value," and "Operational Excellence." In global growth, the company targets overwhelming market leadership in performance running footwear and tennis—its core revenue drivers—and is expanding market share by defining core performance sports categories in each region. For high-growth brands such as Onitsuka Tiger and the sports style segment, the company adopts a strategy focused on brand value enhancement activities to achieve sustainable growth.

In new market development, the company is actively expanding operations in high-growth regions including India, the Middle East, and Southeast Asia. Through strengthened coordination between headquarters and regional business companies, the company pursues region-specific strategies as a unified organization while maintaining and improving profitability across all regions. CEOs of major regions participate in global management, and the company has established a structure that streamlines strategy formulation and execution through deepened category management.

In technology innovation initiatives, the company focuses on enhancing customer experience value through its proprietary membership program "OneASICS." The company is promoting "OneASICS Management" company-wide and strengthening data utilization for personalized marketing communications and product service improvements. Additionally, the company is standardizing planning processes through digital tools and optimizing global supply chains, simultaneously pursuing stable supply systems supporting growth and improved profitability.