People Co., Ltd. (7865) Stock Price

People specializes in the planning, development, and sales of infant and toddler toys. The company outsources all manufacturing to contract manufacturers, avoiding production losses during slow seasons. This approach maintains an efficient production system.

People's product categories include infant toys, educational toys, construction toys, and craft toys. The company also handles play equipment, ride-on toys, and childcare-related products. This diverse product lineup serves a wide range of customers.

Additionally, People generates revenue through overseas sales and royalty income, actively expanding into international markets. This strategy enhances brand recognition both domestically and internationally while diversifying revenue streams.

People has adopted a growth strategy aimed at sparking children's curiosity. The company seeks to create moments when curiosity ignites by paying close attention to children's interests, listening to their genuine voices, and understanding their needs. Based on this purpose, the company is advancing corporate transformation with an emphasis on flexible behavioral change.

For the fiscal year ending January 2025, People has changed its key management metric to "ROE (Return on Equity)." This represents a shift from short-term operating profit margins toward medium to long-term enhancement of corporate value and sustainable growth. The company targets ROE of 10% or higher each period, aiming to establish a high-quality earnings structure.

In the 49th fiscal period, the company will execute three approaches to drive profit growth: rebranding core products, simultaneous launch of the curiosity business "1curiosity" in Japan and the United Kingdom, and development of new overseas sales channels. Additionally, the company will strengthen value-driven communications and organize dedicated teams by stakeholder group to advance its own brand building.

Furthermore, to advance the curiosity business to its second phase, the company will launch projects for launches planned from 2027 onward. Through these initiatives, People aims to increase brand awareness both domestically and internationally, diversify revenue streams, and pursue sustainable growth.