Crossfor Co.,Ltd (7810) Stock Price

Crossfor Co., Ltd. is a jewelry-focused company that designs, manufactures, and sells accessories leveraging proprietary technology. The company's core products include "Dancing Stone," a patented technology that makes diamonds sparkle by moving them without drilling holes; "EXL-LOCK," a dual-lock mechanism that can be fastened and unfastened with one hand; and "Tennis Chain," which the company mass-produces in-house. It supplies products and components to both domestic and international markets.

Primary customers are domestic jewelry wholesalers, retailers, and brand manufacturers. Domestically, the company primarily operates on an OEM basis, manufacturing branded products for various clients. While domestic sales account for approximately 70% of total revenue, the company sells mass-producible "Dancing Stone" components in bulk to overseas customers, providing manufacturing expertise and quality control to trading partners.

The company operates a single jewelry business segment, combining domestic product manufacturing and sales with overseas parts sales. While most manufacturing is outsourced, the company maintains in-house production for "Tennis Chain." A subsidiary handles synthetic diamond sales, and offices in Hong Kong, China, Thailand, and India manage customer development and outsourcing oversight. The company differentiates itself by obtaining patents and design registrations in each country, and expands its sales channels through trade shows and distributors.

The company places "securing profitability and expanding overseas operations" at the core of its growth strategy. With domestic sales currently accounting for approximately 70% of total revenue, the company prioritizes allocating management resources to overseas markets. It aims to diversify its sales composition through expanding its DtoC (direct-to-consumer) channels and deepening B2B business. A key characteristic is the company's emphasis on operating profit margin as a management metric, focusing on securing a stable financial foundation through retained earnings and improving profit margins through selective capital investment and cost-effectiveness reviews. Additionally, the company obtained RJC COP certification in June 2025, positioning sustainability initiatives as an important pillar of its growth strategy.

Priority investment areas include expanding overseas sales, investing in production efficiency, strengthening DtoC operations, and technology development. As a differentiation strategy, the company builds relationships with business partners through proprietary product designs centered on patented technologies such as "Dancing Stone," "Single Dancing Stone," and "EXL-LOCK," along with quality management systems and bulk component sales. On the manufacturing side, the company maintains in-house production of "tennis chains" while strengthening outsourcing management to enhance production efficiency. It is also clarifying the roles and responsibilities of each division to deliver appropriate value at appropriate prices.

For new market development and business expansion plans, the company accelerates the acquisition of distributor networks and local agents primarily in India and Southeast Asia, expanding sales channels through its bases in Hong Kong, China, Thailand, and India. Beyond supplying existing OEM customers, the company diversifies its revenue model by directly enhancing brand value through DtoC channels. For new business creation, the company enters growth sectors through business partnerships and licensing arrangements with external partners, in addition to internal resources, while addressing counterfeit products and regulatory risks to expand market reach.

Regarding technology innovation, the company advances mechanization and automation of manufacturing processes that traditionally relied on craftsmanship, aiming to reduce precious metal usage and achieve mass production. It promotes further patent technology development and establishes research and development systems to build an intellectual property portfolio that generates stable earnings. As part of digitalization efforts, the company improves AI talent development, utilizes business systems, and strengthens B2B and DtoC websites to increase the WEB sales ratio, linking these initiatives to company-wide productivity improvements and profit margin enhancement.