(7804) Stock Price

**B&P Business Overview**

B&P is a comprehensive sales promotion support company with inkjet printing at its core. The company produces a wide range of promotional advertising materials, including point-of-sale promotional tools, outdoor advertising signs, and exhibition displays. It specializes in small-batch, large-format, and short-turnaround projects that are difficult to handle with conventional printing methods. The company operates over 100 industrial inkjet printers and employs more than 100 production staff across nationwide locations.

B&P's primary customers include advertising agencies, advertising production companies, printing companies, design companies, and outdoor signage contractors. Revenue is primarily generated from producing promotional advertising materials ordered by these companies. In November 2024, the company expanded its customer base by bringing advertising agency Idei into its group. The company employs a strategy of concentrating sales offices in limited urban areas to achieve high market share in local regions.

The company serves four main markets: the sales promotion market for POP displays and fixtures, the sign graphics market for outdoor advertising signs, the textile market for fabric printing, and the interior market for wallpaper and curtains. Beginning in October 2026, the company will launch a new packaging solutions business, expanding into the packaging sector with products such as paper boxes and gift boxes.

B&P is pursuing an aggressive growth strategy with targets of achieving 10% revenue growth and maintaining a return on equity of 10% or higher. As a comprehensive promotional support company with production capabilities, the company aims to build a business model that integrates inkjet printing as its core with both "physical" and "digital" domains. In November 2024, B&P acquired advertising agency Idei and integrated it into the group, strengthening its order foundation through enhanced proposal capabilities and expanded sales channels.

The company's differentiation strategy centers on "short lead times" and "one-stop service" enabled by 24-hour production operations. B&P has positioned large-format commercial inkjet printers at major locations in Osaka, Tokyo, Yokohama, Nagoya, Fukuoka, and Kyoto, establishing a production system capable of handling urgent projects. Beyond traditional methods such as offset and silk-screen printing, the company differentiates itself through high-value-added services including digital signage equipment sales and promotional materials production utilizing augmented reality (AR) technology.

In new market development, B&P actively pursues sales channel expansion and new business development alongside strengthening and expanding its core inkjet printing business. The company applies accumulated expertise to adjacent fields to enter growing markets. B&P positions M&A as a key growth driver and continuously investigates and evaluates acquisition opportunities to enhance corporate value.

Regarding technological innovation, the company prioritizes "analog-to-digital transformation." B&P advances mechanization and acceleration of processing through state-of-the-art equipment installation and accelerates smart factory initiatives using software solutions. To strengthen sales capabilities, the company enhances brand awareness through trade show participation and social media engagement. For production operations, B&P reinforces training of production staff and recruitment of specialized professionals. Viewing human capital investment as a continuous source of differentiation, the company emphasizes comprehensive educational and training programs that promote employee professionalization and autonomous action.