MICREED Co., Ltd. (7687) Stock Price

Micuread operates under the management philosophy of "contributing to meal scenes filled with smiles in everyday life." The company provides mail-order sales of commercial food ingredients primarily to small and medium-sized restaurants, centered on individually-owned izakayas (Japanese pubs). This business aims to reduce the operational burden on small and medium-sized restaurants that handle diverse tasks including procurement, cooking, customer service, and payment processing.

Micuread maintains a system capable of same-day shipment of approximately 4,000 products including meat, fish, vegetables, skewers, fried foods, and desserts. These products are available for order at fixed prices without requiring quotations, and delivery to restaurants occurs the next day, significantly reducing procurement effort. Additionally, many frozen food products that can be prepared quickly and easily are included, reducing cooking time and labor.

For its sales operations, Micuread maintains a 365-day order and shipment system. To allow restaurants to place orders even after closing, the order center accepts phone orders until 2:00 AM. Orders via fax and web are available 24 hours. The order center is outsourced to Virtualex Kyushu Co., Ltd., and the shipping center is outsourced to Masuda Transport Co., Ltd.

Micuread's customers are small and medium-sized restaurants centered on individually-owned izakayas, with over 10,000 customer locations throughout Japan. In addition to izakayas, the company serves Japanese and Western-style restaurants, cafes, and food service facilities. While some customers purchase products through distributors, Micuread directly handles orders and delivery.

For product supply, Micuread receives products from 1,000 manufacturers. Through rigorous quality control at each manufacturer and expiration date management in warehouses, the company provides approximately 4,000 products safely and reliably with same-day shipment capability. This enables Micuread to deliver high-quality products to customers promptly.

Microlead pursues three strategic pillars for growth: improving customer acquisition through an attractive e-commerce platform, providing convenient products and services, and ensuring a reliable supply of safe products. Through these initiatives, the company aims to achieve stable and sustainable business growth.

The company prioritizes expanding and enhancing its web services to strengthen competitive advantage. This approach increases customer convenience and enables the company to deliver greater value to a larger number of small and medium-sized food service establishments.

Microlead tracks key performance indicators including revenue, operating profit margin, number of customer establishments, new customer establishments, and web order ratio to drive business growth and enhance corporate value. These metrics guide efforts to improve operational efficiency and profitability.

Although the food service industry was impacted by COVID-19, Microlead has enhanced customer convenience by offering 365-day order and shipment operations, phone order acceptance until late evening, and a 24-hour web ordering system. These services have contributed to steady growth in customer establishments and revenue.

To improve customer acquisition, Microlead strengthens its e-commerce platform and leverages referrals from distributors to reach potential customers. The company also enhances its product and service offerings through new product development to increase customer satisfaction.

For long-term growth, the company prioritizes talent acquisition and development. Through active recruitment and training programs, Microlead builds employee capabilities and establishes a foundation to support sustained corporate growth.