BuySell Technologies Co.,Ltd. (7685) Stock Price

BuySell Technologies operates comprehensive reuse services that realize a buy-and-sell cycle, guided by its mission to "become a bridge connecting what matters, transcending people and time." The company's business is primarily divided into two channels: home visit purchase services and store-based purchase services. Through these channels, the company purchases items from individual customers and resells them through B2B sales channels such as auctions and inter-dealer transactions, as well as through consumer-facing channels operated by the company itself.

BuySell Technologies pursues non-linear growth through an M&A strategy. The company made Timeless Corporation a subsidiary in 2020 and has completed five M&A transactions to date. In October 2024, it made Rext Holdings Corporation a wholly owned subsidiary, bringing the group to a total of 13 companies. This approach emphasizes synergy-driven growth.

The home visit purchase business consists of two operations: "Buysell," operated by BuySell Technologies, and "Kaitori Fuku Chan (FUKU CHAN)," operated by REGATE Corporation, a core subsidiary of Rext Holdings. This business visits customers' homes throughout Japan, primarily serving senior citizens, to purchase items such as kimono, stamps, branded goods, precious metals, and antiques.

The store-based purchase business includes "Buysell" locations in major cities nationwide, "Comprehensive Buying Salon Timeless" in department stores, "Reuse Shop WAKABA" operated primarily through franchises, and "THIERRY," which specializes in luxury branded goods. As of December 2024, the group operates 418 stores, of which 238 are WAKABA franchise locations.

The resale of purchased items is primarily conducted through antique markets and dealer auctions for B2B sales. The company is also strengthening consumer-facing sales through its own e-commerce sites, including "Reuse Select Shop Buysell Online" and "BUYSELL brandchée." Additionally, the company is developing overseas sales channels through e-commerce malls, department store events, and live commerce.

BuySell Technologies is advancing its reuse business to contribute to the development of a circular economy. The company conducts the entire process from purchasing to sales, aiming to realize the concept of "turning someone's unwanted items into someone else's needed items." The company particularly focuses on its home visit purchasing business and emphasizes enhancing profitability through efficient sales operations.

BuySell Technologies has formulated a medium-term management plan with fiscal year 2027 as the final year, clarifying its growth strategy. Specifically, the company aims to establish a dominant position in the home visit purchasing business and expand its group store count to over 600 locations. Additionally, the company plans to create new revenue streams through global expansion, centered on overseas sales channels.

Furthermore, BuySell Technologies is working to strengthen its organization and talent while improving productivity through technology utilization, with the goal of improving profit margins. In particular, the company is focusing on enhancing operational efficiency through the full-scale operation of Cosmos. The company also plans to pursue inorganic growth by promoting reuse market roll-up through continuous M&A activities.

In this manner, BuySell Technologies is strengthening its competitive advantage by aiming to enhance customer experience and maximize customer lifetime value. Against the backdrop of reuse market growth, the company aims to establish itself as a leading company in the industry, including through industry consolidation.