WA,Inc.【JP:7683】Stock Price

Double A is a company primarily engaged in the planning and sales of women's shoes and women's apparel. The group consists of five companies including Double A and operates two business segments: women's shoes and women's apparel. Specifically, the company handles product planning and development, quality inspection, and sales operations.

In product planning and development, the company researches domestic and international fashion trends and plans products that reflect feedback from sales staff. Considering materials and design, samples are manufactured at partner factories. After confirming comfort and safety, the company decides whether to commercialize the product.

In quality inspection operations, manufacturing is outsourced to factories that meet Double A's standards to maintain quality. The company conducts quality management by visiting factories together with subsidiaries. Third-party quality inspections are also performed to ensure product durability and safety.

Sales operations are conducted through physical stores and online stores both domestically and internationally. The company operates in station buildings, shopping centers, and department stores to secure stable customer traffic. Online sales are conducted through the company's own e-commerce platform and ZOZOTOWN, serving customers in regional areas. Pre-order sales are used to forecast demand and optimize inventory.

Double A also engages in consignment sales of other companies' brands. By combining the strengths of its own products with the sales capabilities of other brands, the company acquires new customers. This allows the company to convert existing loyal customers of other brands into its own customers.

Double A's brands include Oriental Traffic, Double A, ORTR, Nical, Himiko, and Misch Masch. Each operates under a different concept to serve a wide range of customer segments.

Double A operates primarily in the planning and sales of women's shoes and apparel. The company is guided by its corporate philosophy: "We always provide products and services that exceed expectations." The company aims for sustainable growth and maximization of corporate value. As a specific growth strategy, it is advancing supply chain efficiency and expanding sales channels while focusing on optimizing its brand portfolio.

As an innovator in the women's footwear industry, Double A is reviewing its existing supply chain to reduce intermediary margins. The company is also expanding into the women's apparel sector, aiming to improve customer satisfaction through the provision of high-quality products and services. Additionally, it is promoting collaborations with other brands to build long-term relationships with customers.

Double A places emphasis on strengthening its product planning and development capabilities, continuing growth by offering products that reflect consumer feedback. The company is also enhancing global supply chain management, developing new trading partners with local manufacturing facilities and implementing risk hedging measures. It is actively promoting digitalization to expand customer services across both online and offline channels.

Strengthening mid-to-premium price segment brands is another key strategy. The company aims to evolve its "Himiko" and "NICAL" brands by expanding product categories and acquiring new customer segments. It is also focusing on apparel business expansion, leveraging brand rebuilding expertise to strengthen competitiveness and improve profitability. Through these initiatives, Double A pursues sustainable growth and enhanced corporate value.