KYOTO KIMONO YUZEN HOLDINGS Co.,Ltd.【JP:7615】Stock Price

Kyoto Kimono Yuzen Holdings operates primarily in the sales of kimono (traditional Japanese garments). The group consists of two consolidated subsidiaries: Kyoto Kimono Yuzen Co., Ltd. and Kyoto Kimono Yuzen Tomonokai Co., Ltd. These companies sell kimono and provide related services through a nationwide chain network.

Kyoto Kimono Yuzen Co., Ltd. primarily engages in the sales and rental of kimono, with a focus on furisode (long-sleeved kimono for young women). The company also sells jewelry, operates photography studios for kimono-related services, and operates an online store. Additionally, it offers installment payment services to customers.

Kyoto Kimono Yuzen Tomonokai Co., Ltd. is a prepaid transaction operator that conducts member savings programs under the Installment Sales Act. The company issues "Shopping Cards" to members, who accumulate fixed monthly amounts. These accumulated savings, supplemented with bonuses, support sales promotion for Kyoto Kimono Yuzen Co., Ltd.

Kyoto Kimono Yuzen Holdings aims to realize customer satisfaction and employee happiness through promoting "kimono," a traditional Japanese culture. The company's management policy is to simultaneously achieve three objectives for stable growth: "customer satisfaction," "profit securing," and "shareholder returns."

The company is pursuing sustainable growth and enhanced corporate value through reviewing cost structures and strengthening sales strategies. The fiscal year ending March 2025 is positioned as a recovery phase, with the goal of improving profitability and achieving profitability from fiscal year ending March 2026 onward. Specifically, the company is working to improve store profitability and optimize company-wide costs.

As part of its furisode advertising strategy review, the company is transitioning from traditional direct mail to digital marketing. By restructuring the organizational framework to enable faster decision-making, the company is strengthening efforts to attract new customers. Additionally, the company is focusing on strengthening its sales compliance system.

Employee retention is positioned as an important priority. The company is advancing human resources systems, educational programs, and workplace improvements to create an environment where sales staff can work with confidence and focus on their duties. Through these efforts, the company aims to improve employee retention rates and maintain ongoing relationships with customers.