FP Partner Inc. (7388) Stock Price

FP Partner is an insurance agency business operating nationwide under the "Money Doctor" brand as its core business. The company sells products from a combined 43 life insurance and property & casualty insurance companies to individual and corporate customers, providing comprehensive services from face-to-face and online consultations through contract procedures to after-sales support. The company's distinctive feature is its division of labor between customer acquisition and sales, allowing the organization to systematically develop customers while enabling sales staff to focus exclusively on providing financial planning services to clients.

The primary customer base consists of families aged 20 to 40, with consultations centered on household budget improvement and retirement savings planning. Revenue is primarily generated from insurance company commissions, with three main pillars: initial year commissions from new contracts, ongoing commissions from contract renewals, and business quality support fees for operational infrastructure support. Life insurance commission revenue reached approximately 34 billion yen for the fiscal year ending November 2024, with ongoing commissions providing a stable revenue foundation.

Customer acquisition is divided into three channels: partner company referrals, in-house acquisition, and contract transfers, with partner company referrals accounting for approximately 80% of the total. On the sales front, the company operates offices in all 47 prefectures nationwide, primarily conducting visit-based sales while also offering online consultations and in-store consultations at "Money Doctor Premier" locations. The company utilizes its proprietary financial planning tool "Money Carte" to deliver uniform service quality across the nation while providing optimal proposals tailored to each customer's individual life plan.

FP Partners is currently prioritizing operational improvements and trust recovery while simultaneously deploying a sustainable growth strategy. For the fiscal year ending November 2026, the company plans to focus business growth on four pillars: expanding sales personnel, growing its contract acquisition business, strengthening its general insurance operations, and advancing digital transformation and employee education. The company emphasizes key performance indicators including revenue, operating profit, number of sales personnel, new contracts, new customers, company-sourced leads, and contract acquisition agreements, aiming to enhance corporate value through improvements in these metrics.

Digital technology investment forms the core of the company's priority investment areas. FP Partners plans to introduce a new customer and contract management system called "hokan®" in April 2026, which will work in conjunction with a customer data platform (CDP) to enable efficient customer engagement. The company expects improved business performance through database development utilizing existing customer data and the modernization of human resources management systems. Additionally, strengthening the education framework to improve sales personnel quality is positioned as a key investment area, with MDRT membership qualification achievement serving as a benchmark for company-wide skill enhancement.

Contract acquisition has become the key to new market development. By taking over contracts from insurance agencies facing closure due to successor shortages and aging agency owners, the company expands its customer base and secures stable recurring commissions. The contract acquisition business achieved its largest growth in the fiscal year ending November 2025, and the company plans further expansion based on this success. In general insurance, the company aims for efficient business expansion through non-face-to-face sales channels and is expanding its business scope by acquiring contracts from general insurance agencies with corporate market presence.

In technology innovation, the company has adopted "DX plus Education" as a new growth strategy. By linking the customer and contract management system with the CDP, the company enables data-driven decision-making and rapid value delivery to improve customer experience. The company is strengthening customer touchpoints through enhanced features in communication tools such as "MoneyDoc LINE" and is expanding into non-insurance financial products including investment trust sales through IFA business and home loan comparison services. These technology investments strengthen not only sales operations but also back-office functions, targeting company-wide operational efficiency improvements.