Direct Marketing MiX Inc. (7354) Stock Price

Direct Marketing Mix Co., Ltd. operates as a holding company alongside seven subsidiaries. These subsidiaries include Customer Relation Telemarketing Co., Ltd., Makelab Co., Ltd., Staff First Co., Ltd., medicli Co., Ltd., Data Relation Marketing Co., Ltd., Gururiku Co., Ltd., and Architect Co., Ltd. The company operates primarily through two business segments: "Marketing Business" and "Onsite Business."

Direct Marketing Mix centers its operations on direct marketing—a sales approach that sells products and services through direct communication with end users. The company provides solutions that enhance sales performance for client companies through contact center telephone operations, field sales, and web-based contact channels. Leveraging accumulated expertise, the company also offers consulting services and staffing dispatch.

The company values the "authentic voice" of end users and accumulates information assets through one-on-one dialogue. This supports client companies' sales and marketing activities and helps maximize their revenue. The company particularly contributes to telecommunications infrastructure sectors through sales of communication lines and devices, as well as the social implementation of digital services.

In the Marketing Business segment, the company operates direct marketing, consulting, and Business Process Outsourcing (BPO) services. Through BPO, the company handles sales and marketing operations for client companies on a comprehensive basis, supporting labor efficiency improvements. The company serves diverse clients including financial institutions, local governments, and healthcare organizations.

In the Onsite Business segment, Staff First Co., Ltd. provides staffing dispatch services. The company dispatches communicators to client companies' sales and marketing departments and to the group's marketing operations, supporting their business activities. This strengthens client companies' sales structures and improves operational efficiency.

Direct Marketing Mix prioritizes "direct dialogue between people" as a growth strategy, aiming to capture the authentic voice of end users. As a professional sales and marketing organization, the company is committed to driving sales transformation for client companies and maximizing revenue through direct marketing.

The company targets markets with untapped potential, such as the advertising market and sales personnel cost market, to expand its customer base and build multiple revenue streams. Through acquiring new customers and expanding service scope with existing customers, the company is establishing a sustainable growth foundation.

The company is also advancing high-value-added sales and marketing services through active utilization of ICT. By leveraging AI and RPA to enhance proposal accuracy, it contributes to improving value for client companies. The company is strengthening its information management systems and has obtained ISO 27001 and Privacy Mark certifications to ensure thorough protection of information assets.

Additionally, the company prioritizes securing and developing excellent talent, building a pool of professionals with advanced sales and marketing skills through diverse hiring and training initiatives. This establishes the foundation to support new market development and sustained growth.