CUBE CO., LTD. (7112) Stock Price

Cube is a company that primarily plans and sells golf-related apparel and merchandise. The business operates as a single segment—"Planning and Sales of Apparel and Related Products"—divided into six business divisions: domestic retail, domestic e-commerce, overseas e-commerce, Korean wholesale, overseas wholesale, and domestic wholesale.

In domestic retail, the company operates directly-managed stores in major cities including Sapporo, Tokyo, Nagoya, Osaka, and Fukuoka. Through shopping malls, department stores, and street-front locations, it sells distinctive and functional golf apparel under brands such as MARK&LONA and HORN GARMENT.

The domestic e-commerce business sells products nationwide through its official online store and ZOZOTOWN. The overseas e-commerce business serves customers worldwide through its official online store. Both e-commerce operations are directly managed by the company.

In Korean wholesale, the company operates MARK&LONA stores through distributors in major Korean cities. For overseas wholesale in markets such as Taiwan, Italy, and the United States, the company distributes products through wholesale partners to luxury boutiques and e-commerce platforms. In domestic wholesale, products are supplied to wholesale shops throughout Japan.

MARK&LONA, Cube's flagship brand, offers distinctive and highly functional golf casual apparel. The company also operates other brands including CODE, FER, and HORN GARMENT, each with its own unique concept. Notably, MARK&LONA collaborates with renowned characters such as Disney and Pokémon.

Cube aims to create premium luxury brands under its vision of "Creating the Face of the Era." The company develops distinctive products by offering premium lifestyle solutions targeting the high-end market. Additionally, under the mission "Freedom in Golf," the company seeks to bring innovation to golf traditions.

The company pursues the ideal form of next-generation apparel through D2C (Direct to Consumer) and DX (Digital Transformation). Specifically, it aims to increase new sales domestically and internationally by enhancing creativity and strengthening customer touchpoints through digital marketing. The company also targets improved full-price sell-through ratios based on demand forecasting.

As a global strategy, the company is establishing partnerships in Asia and ASEAN regions and promoting marketing through digital B2B tools. Furthermore, it is advancing market analysis and store development through cross-border e-commerce expansion. This leverages local partners' resources to develop production bases.

In its D2C strategy, the company aims to strengthen brand communication through flagship stores and expand market share in the domestic market. Using POPUP store openings and domestic e-commerce customer data, it maximizes revenue through OMO (Online Merges with Offline). This enhances customer touchpoints and improves user experience.

As a branding strategy, the company is advancing collaborations with globally active brands and products. It also develops environmentally conscious new products and expands product categories for affluent consumers. The company strengthens global brand awareness by leveraging KOLs and influencers.